Media Planning & Buying

Stay Updated with the Evolving Trends in Programmatic Advertising, Retail Media, and Supermarket Advertising. Our latest articles offer comprehensive insights into Media Planning & Buying and innovative campaign tactics. Discover valuable resources and practical advice to enhance your food advertising strategies.

Advertising Articles

Political Advertising

Justin Mosgrober2024-01-05T18:17:00-05:00Tags: deals, politics, voting|

Supermarket Specials Advertising

Mike Masiello2024-01-05T17:26:07-05:00Tags: grocery, supermarket, weekly circular|

Google Analytics & UTM Codes

Justin Mosgrober2024-01-05T19:11:21-05:00Tags: campaign tracking, campaigns, google analytics|

Pay Per Click

Justin Mosgrober2024-01-05T19:57:47-05:00Tags: cpc, pay per click, ppc|

Measuring Conversions

Justin Mosgrober2024-01-05T19:39:22-05:00Tags: conversions, ecommerce, performance|

Audience Segmentation

Justin Mosgrober2024-07-09T14:30:35-04:00Tags: audience, segments, targeting|

Truth in Advertising

Justin Mosgrober2024-01-05T18:18:02-05:00Tags: endorsements, fraud, trust|

Advertising Techniques

Justin Mosgrober2024-09-11T00:00:00-04:00Tags: advertising, strategy, techniques|

Standard Banner Sizes

Steve Arnold2024-01-05T18:28:33-05:00Tags: banner, display advertising|

Cooking Ad Network

Benjamin Christie2024-07-12T18:32:59-04:00Tags: cooking, targeting|

Local Advertising

Benjamin Christie2024-07-15T14:05:56-04:00Tags: local, targeting|

CPG Marketing

Justin Mosgrober2023-12-29T18:00:08-05:00Tags: cpg, supermarket|

DSP Advertising

Steve Arnold2024-01-05T19:25:41-05:00Tags: local, targeting|

Affinity Audiences

Justin Mosgrober2024-01-05T18:18:29-05:00Tags: audiences, data|

Food Advertisement Examples

Benjamin Christie2024-03-03T01:23:31-05:00Tags: creative, food, grocery|

ROAS

Benjamin Christie2023-12-28T13:23:23-05:00Tags: ecommerce, performance, viewability|

Call to Action Examples

Benjamin Christie2025-03-02T23:41:33-05:00Tags: creative, performance|

Marketing Metrics

Benjamin Christie2023-11-03T18:33:33-04:00Tags: analytics, roi|

Coupon Advertising

Benjamin Christie2025-02-12T00:51:08-05:00Tags: coupon, grocery, performance|

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