Targeting
Gourmet Ads’ Global Ad Operations team has a vast array of Targeting options available in our Ad Server and Primary DSP to ensure campaign performance and success. Add to this we also have a wide range of Audience Segments available as well as the ability to create custom segments for you. But it can be a little bit overwhelming to understand what can and can’t be done. Sometimes its easier for us to jump on call to understand the audiences you are trying to reach.
Gourmet Ads offers advertisers and agencies a wide range of Audience Targeting options. Mostly based off contextual relevance and web browsing history to categorize users.
Learn more about our Audience Targeting and our Data Taxonomy.
Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.
Learn more about Behavioral Targeting and how we can find your audience online.
Every Campaign is different, as is the Campaign Targeting options applied in the ad server. Gourmet Ads offers a range of industry standard advertising Campaign Targeting options which can be used standalone or in conjunction with other targeting solutions to maximize campaign performance and overall ROI.
Learn more about our Campaign Targeting Options
Contextual Targeting (sometimes referred to as Contextual Advertising) is where an advertiser runs an advertising campaign only targeting pages of content which is contextual relevant to the product they are advertising.
“Placing a relevant ad in front of the right person at
the right time is the goal of Contextual Targeting”
Our Cuisine Targeting Solution allows advertisers to build an advertising campaign around a specific cuisine. This is ideal for food brands that work within a cuisine. For example, a Thai Curry brand can easily advertise across Thai Cuisine running on all Thai Recipes and related content.
Browse our range of Cuisines available for Targeting
Gourmet Ads uses a combination of internal sources and declared Third Party Data sources to accurately target advertising campaigns to your target audience.
Learn more about the Demographic Targeting options available across Age, Gender, Household Income and Parental Status.
Our Diet Targeting allow advertisers to Target, Engage & Influence Dieters In-Market. Our Diet Targeting includes Keto Diet, Paleo Diet & Vegan to name a few. Each Diet is unique and we offer the ability to target it specifically. This is ideal for Food Brands that are advertising a Diet product focused on a particular diet ie Atkins.
Browse our range of Diets available for Targeting
Our Food Delivery Targeting offers the ability to advertise on pages next to Food Delivery Content together over 100 Food Delivery Services from around the world. We can also combine Food Delivery Targeting this with our extensive Recipe Targeting and Cuisine Targeting options to go deep into different types of food delivery.
Gourmet Ads’ GeoTargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Our GeoTargeting refreshes it’s geolocation data on a weekly basis from Digital Envoy.
Learn more about GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.
Our Grocery Delivery Targeting offers the ability to advertise on pages next to Grocery Delivery Content together over 100 Grocery Delivery Services from around the world. We can also combine Grocery Delivery Targeting this with our Recipe Targeting, Ingredient Targeting and Cuisine Targeting options.
Leveraging standard IAB Content Taxonomy, we offer the ability to target IAB categories and subcategories for campaigns. We typically use the IAB8 Food & Drink Category and all of the subcategories but we can leverage off any IAB Category across the IAB Content Taxonomy.
Gourmet Ads has hundreds of ready to go Ingredient Targeting options available. Ingredient Targeting can be used in various ways, for example you can use them group together for example if you wanted to target meats, we could target lamb recipes, beef recipes, steak recipes, pork recipes and goat recipes together.
Our Kitchen Appliance Targeting options allow advertisers to target via a specific Kitchen Appliance. We offer a range of Kitchen Appliance Targeting including Instant Pot, KitchenAid, Crockpot and Sous Vide to name a few. Browse our range of Kitchen Appliances available for Targeting
Latitude and Longitude Targeting is sometimes referred to as Geo Radius Targeting and allows the advertiser to exactly define the geographical area they want to reach. Latitude and Longitude Targeting is considered a sub targeting category of GeoTargeting.
We are the global leader in Recipe Targeting. Food Brands can build an advertising campaign around recipe content including Steak Recipes, Pasta Recipes and Cheese Recipes to name a few. For example, a Chicken Brand can advertise across all Chicken Recipes, making it highly relevant and contributing to campaign success.
Browse our range of Recipes available for Targeting
Retargeting is an targeting technique used by advertisers which describes the process of recapturing visitor attention with the goal of driving sales or leads.
Learn more about Retargeting and how we can find your audience online.
