Targeting
Gourmet Ads’ Global Ad Operations team has a vast array of Targeting options available in our Ad Server and Primary DSP to ensure campaign performance and success. Add to this we also have a wide range of Audience Segments available as well as the ability to create custom segments for you. But it can be a little bit overwhelming to understand what can and can’t be done. Sometimes its easier for us to jump on call to understand the audiences you are trying to reach.
Gourmet Ads offers advertisers and agencies a wide range of Audience Targeting options. Mostly based off contextual relevance and web browsing history to categorize users.
Learn more about our Audience Targeting and our Data Taxonomy.
Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.
Learn more about Behavioral Targeting and how we can find your audience online.
Every Campaign is different, as is the Campaign Targeting options applied in the ad server. Gourmet Ads offers a range of industry standard advertising Campaign Targeting options which can be used standalone or in conjunction with other targeting solutions to maximize campaign performance and overall ROI.
Learn more about our Campaign Targeting Options
Contextual Targeting (sometimes referred to as Contextual Advertising) is where an advertiser runs an advertising campaign only targeting pages of content which is contextual relevant to the product they are advertising.
“Placing a relevant ad in front of the right person at
the right time is the goal of Contextual Targeting”
Gourmet Ads uses a combination of internal sources and declared Third Party Data sources to accurately target advertising campaigns to your target audience.
Learn more about the Demographic Targeting options available across Age, Gender, Household Income and Parental Status.
Gourmet Ads’ GeoTargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Our GeoTargeting refreshes it’s geolocation data on a weekly basis from Digital Envoy.
Learn more about GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.
