Diet Targeting built with Contextual Signals

Gourmet Ads offers a wide range of Diet Targeting options based on Contextual Signals for Programmatic Advertising Campaigns and Managed Services Campaigns.

Our Diet Targeting is built leveraging the keywords central to each diet, whilst staying broad enough to get scale.

Diet Targeting can be used in various ways, for example you can use the segments grouped together or individually depending on your campaign requirements.

Since 2008, we’ve been the global leader in Diet Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers.

One of the most popular requests from food brands and their media buyers is the ability to build an advertising campaign around their targeting based on a specific diet, recipe content or cuisines. Whilst other companies simply target IAB subcategories of Food & Drink, Gourmet Ads literally has hundreds of solutions across diets, ingredients, cuisines, meal categories, kitchen appliances and even brands.

Not only do we have hundreds of ready to go Diet Targeting options available, we can also create custom options and have them ready to go usually in 24 to 48 hours.

Explore our Diet Targeting Segments

From Atkins to Zone we can target pretty much any diet you need for your advertising campaigns. Here are some examples of popular Diet Targeting used by advertisers.

Atkins Diet Targeting

Atkins Diet Targeting

Diabetic Diet Targeting

Diabetic Diet Targeting

Dukan Diet Targeting

Dukan Diet Targeting

Flexitarian Diet Targeting

Flexitarian Diet Targeting

FODMAP Diet Targeting

FODMAP Targeting

Intermittent Fasting Diet Targeting

Intermittent Fasting Diet Targeting

Keto Diet Targeting

Keto Diet Targeting

Low Carb Diet Targeting

Low Carb Diet Targeting

Mediterranean Diet Targeting

Mediterranean Diet Targeting

Paleo Diet Targeting

Paleo Diet Targeting

Protein Diet Targeting

Protein Diet Targeting

South Beach Diet Targeting

South Beach Diet Targeting

Vegan Diet Targeting

Vegan Diet Targeting

Weight Watchers Diet Targeting

Weight Watchers Diet Targeting

Whole30 Diet Targeting

Whole30 Diet Targeting

Zone Diet Targeting

Zone Diet Targeting

Frequently Asked Questions (FAQs)

What is Diet Targeting?
Diet Targeting places your Ads beside content about a specific diet, from Atkins to Zone. We read the recipe, article or meal plan in real time and match your Ads to the diet being followed or researched, across premium brand safe food and lifestyle inventory. It reaches the Household Cook and Grocery Buyer at the moment that diet is on their mind.
What if my Diet isn’t listed here?
No problem, we can build it. The Diet Segments above are the ones ready to go, consider them “Off the Shelf” but they are not the limit. If the Diet you want to target is not listed, we create a Custom Diet Segment from the popular terms, Recipes and Products around it, usually within 48 hours. Just tell us the Diet and we will build the Segment for your campaign.
What is Contextual Targeting?
Contextual Targeting matches Ads to the content of the page being read, rather than to a profile of the person reading it. We read the words on the URL in real time and place your Ads beside relevant food content, across premium brand safe inventory.
Is Contextual Targeting Privacy Compliant?
Yes. Contextual Targeting uses no cookies and no personal data. The decision is made on what the page is about, not on who the reader is or where they have been, so it works the same way in every market regardless of local privacy rules and browser changes.
Why should Food Advertisers use Contextual Targeting?
Because intent is on the page. Someone reading a recipe for a specific diet has already decided how they want to eat and is working out what to buy. Reaching them in that moment, on premium food and lifestyle inventory, gets you closer to the purchase decision than a demographic segment can.
Can you build a Custom Contextual Targeting Segment?
Yes. If your brand needs a segment that does not exist yet, we build one from the popular terms around your topic, including Ingredients, Cuisines, Meal Types, Brand Names, Products and Kitchen Appliances. Talk to our team about a Custom Contextual Targeting Segment built for your campaign.
How often are Contextual Targeting Segments updated?
Continuously. Segments are rebuilt as new content is published and as search behavior shifts, so seasonal diets such as detox plans in January or lighter eating before summer scale up as the content appears and settle back afterwards, without you having to rebrief the campaign.
How do I run a Diet Targeting campaign?
Two ways. Programmatic, as a Deal ID or PMP into your own DSP, created and running the same or next day, or as a Managed Campaign that our Expert Managed team runs for you, live in 5 to 7 working days. Pick any single diet segment, group several together, or ask us to build a custom one if the segment you need does not exist yet.

Let’s Get Started

Talk to our team about building a Diet Targeting campaign, or download the Media Kit to see the full list of segments, ad formats and pricing.

Last Updated: 29-Oct-2026

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Alcohol Targeting

Alcohol Targeting

Beverage Targeting

Beverage Targeting

Cuisine Targeting

Cuisine Targeting

Diet Targeting

Diet Targeting

Ingredient Targeting

Ingredient Targeting

Kitchen Appliances Targeting

Kitchen Appliances Targeting

Non-Endemic Targeting

Non-Endemic Targeting

Kitchen Targeting

Kitchen Targeting

Recipe Targeting

Recipe Targeting

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.