What are the Campaign Targeting Options?

Every Campaign is different, as is the Campaign Targeting options applied in the ad server.
Gourmet Ads offers a range of industry standard advertising Campaign Targeting options which can be used standalone or in conjunction with other targeting solutions to maximize campaign performance and overall ROI.

In conjunction with audience, contextual targeting or geotargeting options, our ad Server / Campaign Targeting options include;

Frequency Capping
Limits the maximum number of impressions/views a visitor can see a specific ad or ad campaign within a period
of time. Typically for High Impact placements we suggest 1/24 ( ie 1 impression every 24 hours ) and for typical display campaigns we recommend 3/24.

DayPart Targeting
Target users by the time-of-day or time-of-week regardless of their local time zone. Typically trafficking is 7 days a week from 8am till 10pm in the evening.

Domain Targeting
Target either a white list or black list of domain names (or both)

Bandwidth Targeting (Connection Speed)
Target demographics using slow connections like dial up or fast cable and broadband.

Web Browser Targeting
Target users by their web browser or web browser versions. Main targeting options are Google Chrome,
Mozilla Firefox, Safari, Internet Explorer and Unknown.

Operating System Targeting
Target audiences use their operating systems. Think Apple Mac, Microsoft Windows or Linux.

Device Targeting
We provide a simple option broken into 3 pre-defined device types – Desktop / Tablet and Mobile.

Language Targeting
Serve ads in the right language depending on the installed language in their operating system or browser. Options include English, Unknown, Chinese, Spanish, Japanese, French, German, Arabic, Portuguese, Russian, Korean, Italian and Dutch

Viewability Targeting
We can target using MRC Viewability or GroupM Viewability the KPI / Target Viewability ie 70%

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.