Recipe Targeting Solutions

Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers.

One of the most popular requests from food brands and their media buyers is the ability to build an advertising campaign around their targeting based on recipe content or cuisines. Whilst other companies simply target IAB subcategories of Food & Drink, Gourmet Ads literally has hundreds of solutions across ingredients, cuisines, meal categories, kitchen appliances and even brands.

Not only do we have hundreds of ready to go Recipe Targeting options available, we can also create custom options and have them ready to go usually in 24-48 hours.

Recipe Targeting can be used in various ways, for example you can use them group together for example if you wanted to target seafood, we could target shrimp recipes, salmon recipes, code recipes, scallop recipes and crab recipes together. You can also use them in a negative way for example if you want to target Appetizers and Main Courses only, you could simply target baking recipes and dessert recipes in a negative way ie exclude them.

We can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Ingredient Targeting
From Avocado to Zucchini we can target pretty much any ingredient you need for your advertising campaigns. Here are some examples of popular Ingredient Targeted used by advertisers.

Meal Categories
From traditional Meal Categories like Brunch to trending Meal Categories like Keto Recipes, we have 50+ Meal Categories available.  

Kitchen Appliance Targeting
Our Kitchen Appliance targeting options include both generic names and brands names.  We often find as companies release new kitchen appliances that brand or product names become very popular.

Cuisine Targeting
Many brands are cuisine specific so we often see brands advertise in just one or two. We have all major global cuisines available.

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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