Pay Per Click
Digital marketing and advertising involve so many different elements. One major element is the act of purchasing ad space, or gaining conversions through online visibility. There are many methods one can use to do this, from native advertising to display advertising to search engine optimization (SEO.)
One other tried-and-true method of online advertising is Pay Per Click, or PPC Advertising.
So what exactly is Pay Per Click, and is it worth the investment? Let’s take a look at this type of digital advertising and how to really make the most of it