Always On Deals
Gourmet Ads offers Programmatic Buyers such as Agency Trading Desks, In-house Programmatic Brand Teams and Independent Trading Desks a wide range of Deal IDs / Private Marketplaces or PMPs options across our inventory. No matter what you call them; PMPs, Deal IDs or Private Marketplaces we can provide scalable Deals to suit your programmatic campaigns.
Always On / Evergreen Deals
To make it easy, most buyers request from us between 5 to 6 “Ready to go” Always On / Evergreen Deals that they can use for any programmatic campaigns. Whilst we can still create highly customized or highly targetable Deal IDs / PMPs, we’ve collated a number of popular Always On Deals across a few different categories these being Placement Based Deals, Contextual Targeted based Deals and Audience based Deals.
Placement based Deals
The majority of Always On Deals are based on Placements in some way shape or form.
Instream / Pre Roll Video
From 6 seconds to 60 seconds run Instream Video – Pre Roll, Mid Roll or Post Roll
High Viewability Placement up to 90 seconds see Outstream Video Demo
Using Real-time Data to optimize towards Viewability Standards to exceed the desired Viewability Percentage
Run of Food Websites
This will run across all Food & Drink Websites (both our Managed Publishers and Curated Publishers)
Best Performing Placements (High CTR)
Using historical performance, we measure the best performing placements over the past 7 days.
Ideal if CTR is a high priority.
Rising Stars / High Impact Units
Make an Impact with the large format units like 300×1050, 300×600 & 970×250
Access large-format Native Placements which include an Image, Title and Description
Native Example Demo
Desktop, Table or Mobile feature High Viewability Metrics. Stand out from the page and make an impact.
Typical Sizes are 728×90, 320×100, 320×50
Run of Network (RON)
Deal will run over both our Managed Supply (Gourmet Ads & Healthy Ads) as well as our Curated Supply for Maximum Reach. Ideal when using your own First Party Data or running Retargeting Campaigns.
Contextual Targeted based Deals
We have a wide range of Contextual Targeting options available for Always On Deals from Primary Grocery Buyers and Household Decision Makers through to highly specialized targeting such as Vegetarians.
Whilst we can still create custom Contextual Targeting deals we offer them across our top-level Food Categories such as;
Audience based Deals
We have a number of First Party Audiences available (Contact us for the current Audience Segment List)
Primary Grocery Buyers
These are users considered by Gourmet Ads Publisher Team as the Primary Grocery Buyer for their Household.
Primary Household Cooks
They are frequently consuming recipes and other related food content across Gourmet Ads.
Household Decision Makers
These are users that are considered either the Primary or Secondary Household Decision Maker for the Household.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.