Gourmet Ads offers a wide range of First Party Data Segments ideal for your Food, Supermarket, Beverage or Kitchen campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Gourmet Ads inventory or used Uncoupled in your DSP.
Primary Household Cooks Audience Segment
Primary Household Cooks Audience Segment Our Primary Household Cooks Audience Segment is a First Party Data segment built from users who are frequenting content across Gourmet Ads that infers they are the Primary Household Cook. The Primary Household Cooks Audience Segment is [...]
Grocery Buyer / Grocery Shopper Audience Segment
Reach Grocery Buyers / Grocery Shoppers Our Grocery Buyer / Grocery Shopper Audience Segment is a First Party Data segment built from users who are frequenting content across Gourmet Ads that infers they are developing shopping lists. The Grocery Buyers Audience Segment is [...]
Custom Data Audience Segment
Audience Segments Just for You Whilst we endeavour to make available food or alcohol segments that will suit most programmatic buyers, we know that not all campaigns are the same, so there is no reason that the data that powers them be the same [...]
Diet & Weight Loss Audience Segment
Reach Consumers Actively Dieting With obesity levels at an all-time high, the number of consumers actively engaging in diet and weight loss programs continues to grow all the time. Users in this audience segment have specifically searched for and viewed content related to [...]
First Party Data Integrations
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.