Demographic Targeting

Our Demographic Targeting Solution

Gourmet Ads uses a combination of First Party Data (internal) and declared Third Party Data sources to accurately target advertising campaigns to your target audience. As such we can deliver the most precise demographic audience tailored to your campaign, maximizing your campaign performance.

What is Demographic Targeting?

Demographic Targeting is a targeting technique using known demographic parameters to accurately target an audience. These days, most demographic targeting leverages audience segments (either first party or third party) in the ad server or demand side platform. Demographic Targeting can reduce the scale significantly only concentrating on your target audience, which increasing conversion rates and reducing advertising wastage.

What are the Demographic Targeting Options?

For some brands (and particularly for products like medications) ensuring your campaign is on target is essential. The 3 main demographic targeting buckets are;

Age
18-24 Years Old
25-34 Years Old
35-44 Years Old
45-54 Years Old
55-64 Years Old
65+ Years Old

Gender
Male
Female

Household Income
Less than $25k
$25k – $39k
$40k – $59k
$60k – $74k
$75k – $99k
$100k or more

Parental Status
Not a Parent
Parent
Unknown

Other Demographic Targeting Segments

Gourmet Ads has available a range of other Demographic Targeting options available, for more information please contact us or start by Downloading our Media Kit.