Our Demographic Targeting Solution 

Gourmet Ads uses a combination of 1st Party Data (internal) and declared Third Party Data sources to accurately target contextual advertising campaigns to your target audience. Demographic advertising is essential for reaching and engaging certain target audiences. As such we can deliver the most precise demographic audience tailored to your campaign, maximizing your campaign performance.

What is Demographic Targeting?

Demographic Targeting is a targeting technique using known demographic parameters to accurately target an audience. These days, most demographic targeting leverages audience segments (either first party or third party) in the ad server or demand-side platform. Understanding the characteristic of a specific demographic group is important for developing effective marketing campaigns. By analyzing factors such as age, gender, income, and educational level, marketers can create targeted messaging that resonates with the group they are trying to reach. Demographic groups are important in understanding and analyzing populations. It is a powerful technique used in marketing and advertising to identify and reach specific target audience demographics. In addition, Google Ads also offers advanced demographic targeting options. Businesses must use targeting strategies to optimize their marketing efforts and engage with their target audience.

Demographic Targeting can reduce the scale significantly by only concentrating on your target audience, which increases conversion rates and reduces advertising wastage. Advertising demographics refers to the practice of identifying and targeting certain audience segments based on demographic data such as age, gender,  and other relevant factors. Demographics for advertising are important because they allow marketers to efficiently target their audience. One of the key advantages of demographics advertising is the ability to personalize marketing efforts.

What are the Demographic Targeting Options?

For some brands (and particularly for products like medications) ensuring your campaign is on target is essential. Demographic targeting ad campaigns are vital in reaching the right audience with the right message. The 3 main demographic targeting buckets are;

Age is an important feature of demographic information. Understanding a population’s age distribution helps in assessing many social and economic variables.

18-24 Years Old
25-34 Years Old
35-44 Years Old
45-54 Years Old
55-64 Years Old
65+ Years Old


Another important aspect of ad demographics is gender. Advertisers actively examine gender-specific interests, preferences, and purchasing behaviors when developing customized advertisements for their target demographic.


Household Income
Less than $25k
$25k – $39k
$40k – $59k
$60k – $74k
$75k – $99k
$100k or more

Parental Status
Not a Parent

Other Demographic Targeting Segments 

Demographic segmentation is a powerful marketing tool that allows businesses to identify and respond to the different needs and preferences of various consumer groups. Gourmet Ads has available a range of other Demographic Targeting options available, for more information please contact us or start by Downloading our Media Kit.

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.