Ingredient Targeting Solutions

Since 2008, we’ve been the global leader in Ingredient Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers.

One of the most popular requests from food brands and their media buyers is the ability to build an advertising campaign around their targeting based on an ingredient, recipe content or cuisines. Whilst other companies simply target IAB subcategories of Food & Drink, Gourmet Ads literally has hundreds of solutions across ingredients, cuisines, meal categories, kitchen appliances and even brands.

Not only do we have hundreds of ready to go Ingredient Targeting options available, we can also create custom options and have them ready to go usually in 24-48 hours.

Ingredient Targeting can be used in various ways, for example you can use them group together for example if you wanted to target meats, we could target lamb recipes, beef recipes, steak recipes, pork recipes and goat recipes together.

Ingredient Targeting
From Avocado to Zucchini we can target pretty much any ingredient you need for your advertising campaigns. Here are some examples of popular Ingredient Targeted used by advertisers.

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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