Behavioral Targeting Examples
We are seeing more and more advertisers who are adding additional line items to campaigns with some sort Behavioural Targeting. Taking a top level view here are some real Behavioral Targeting Examples as used by our clients ;
- Online Grocery website bringing back consumers who haven’t purchased, but targeting them for a specific product.
- Food Manufacturer who was giving away product samples, but didn’t complete the form
- Kitchenware Ecommerce site advertising to people who have added products to their cart but didn’t check out.
- Automotive manufacture who knows that a user is in market for a type of car
An example of behavioral targeting would be if a consumer repeatedly visited a web page with reviews of thermometers for home use or searched for thermometers, then visited a thermometers manufacturers website. This clearly indicates an interest in buying a thermometers. By targeting advertising about this exact product or range of products significantly increases the consumer’s chance of purchasing.
When combined with some of our existing campaign targeting options, behavioral targeting allows you to reach your target consumer, cost effectively compared to other advertising mediums. Native ad specs and behavioral targeting are essential tools for advertisers seeking to create more engaging, effective advertising campaigns in the digital age. Native advertising can be used with behavioral targeting to achieve better results. Native advertising examples show how it can be used with behavioral targeting.
Behavioral Targeting vs Retargeting? What’s the difference.
So essentially Behavioral Targeting vs Retargeting are similar. They use the same technology to gather and store the data, but the biggest difference is that Behavioral Targeting leverages much more signals than Retargeting. Usually Retargeting is limited to did a user visit a company website. Whereas Behavioral Targeting is much more broad. For Behavioral Targeting we can also access 3rd party data pair this with first party data. However, both of these are used for CPG advertising.
Consumer packaged goods (CPG) are products purchased for personal use. Consumer products are directly sold to clients for their personal use; they are not intended for secondary production or resale. Stocks and businesses in the consumer products sector sell items to consumers and homes rather than manufacturing and industries.