What is Behavioral Targeting?
The Behavioral Targeting Definition is… Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.
By leveraging actual online user behavior, we allow advertisers to deliver specifically targeted ads to consumers through directly managed websites across Gourmet Ads and via Reach Extension through our partners, providing reach to Billions of potential users.
As the advertisement which is served to the consumer is based upon absolute relevancy, it can be on a page that’s not directly related to the product being advertised, thus expanding the opportunity to communicate with potential consumers.
So what Behavioral Targeting Signals are available to be targeted?
Gourmet Ads can basically track any behavior or action required by the advertiser, however generally speaking the most commonly requested behaviors include;
Visiting a particular website (typically the advertisers site)
Visiting a particular page on a website (typically the advertisers site)
Time Spent on a Website
Recency – Last Date of Website Visit
Shopping cart abandonment (not buying after adding to cart)
Visiting sites of similar interests (Cooking, BBQ, Vegetarian, Pasta)
Visiting different verticals (Food, Health, Home)
Visiting niche sites within a vertical (ie food, wine, beer, coffee, restaurant or BBQ sites)
Searching for a product or type of products
In-market or Previous Purchaser for a particular Item or Brand.
Other Miscellaneous Interactions which can be tracked.
Behavioral Targeting Examples
We are seeing more and more advertisers who are adding additional line items to campaigns with some sort Behavioural Targeting. Taking a top level view here are some real Behavioral Targeting Examples as used by our clients ;
Online Grocery website bringing back consumers who haven’t purchased, but targeting them for a specific product.
Food Manufacturer who was giving away product samples, but didn’t complete the form
Kitchenware Ecommerce site advertising to people who have added products to their cart but didn’t check out.
Automotive manufacture who knows that a user is in market for a type of car