Food Advertisers and Supermarket Advertisers are always looking for something new to add to their advertising campaigns. In addition, they also need performance albeit it Viewability or Click Through Rate. There are numerous websites of food blogs. We have put together a list of the Top 10 largest websites of food, which we suggest including in your campaigns.
Gourmet Ads works with a wide range of food websites popular in various ways from managing their entire inventory, we work with other food websites via our curated supply and we buy other Food Websites programmatically for advertisers. The internet is full of top-notch websites that are excellent publishers for Food advertisers to partner with, especially in the Food, Beverage, Alcohol and Grocery Shopping niches.
So why these Top Food Websites?
In the world of digital marketing, agency holding companies play a vital role in promoting products and brands across a range of online platforms, including food websites. These companies specialize in developing and implementing targeted marketing campaigns to increase the reach and effect of a brand’s message. These are key Food Websites that not only are super relevant for Food Advertisers, but they essentially have two main assets. They are contextually relevant and have relevant and in-market audiences. Their visitors are the Household Cook and in many cases also the Primary Household Grocery Buyer.
That’s why we include these Food websites with hundreds of websites others for food and supermarket advertising campaigns. However, food websites can also serve as a platform for Food Advertising Tricks. Companies use food websites to promote their products and brands, often through sponsored content or advertisements.
Top homepages of food websites are created with the user in mind. They are visually appealing, easy to navigate and contain high-quality content that inspires visitors to explore the site further. The homepage of the majority of food sites prominently features a search bar. This enables visitors to look up particular recipes, ingredients, or other website material. Check out our curated list of Top Food Websites below and our amazing list of Top Health Websites.
Our Top 10 Food Websites for Advertising Campaigns
Allrecipes are our first placers because they provide you with an astounding variety of recipes for almost any food you might be looking for. Founded in 1997, they categorize the recipes according to the occasion, method of cooking, ease of cooking, and the time it takes to cook. This makes it simple to navigate their site because you just click on a subcategory page to reduce the amount of content you have to read that isn’t relevant to your search. Delicious recipes are the foundation of any great meal, and there are many different types of recipes such as instant pot, slow cooker, and tasty recipes that are among the most popular and simple-to-make recipes. Instant pot recipes are ideal for those who want to prepare tasty recipes quickly without sacrificing flavor. Slow cooker recipes are ideal for those who want to prepare a hearty and tasty meal without spending hours in the kitchen.
Allrecipes provides excellent food content and has over 60 million monthly unique visitors, it is no wonder why they are top of our Top Food Websites. They are also integrated with all major IAB advertising units making it ideal for food advertisers.
Just like the previous website, Food Network also subcategorizes its content for ease of filtering. The website reportedly has over 50 million monthly unique visitors, while its magazine has over 10 million readers. They also have a section called ‘What We’re Eating This Week,’ which could help provide you with ideas if you’re looking for inspiration for an article on your brand.
One great feature on the Food Network website is their search feature. You might not always have the time to enjoy the content on the site or might already have the details you’re searching for figured out. This feature offers you a quick way of finding what you are looking for. They also host shows and have video episodes that entice viewers to put their recipes – and your products – into action!
The Food Network website features all major IAB advertising units making it ideal for food advertisers.
Taste of Home provides a variety of recipes as well as videos that could help in building your brand. Their seasonal collection is well thought out to give warm suggestions on recipes to try out in the current season. In their spotlight collection, you can easily find recipes for the coming holidays.
Customers can subscribe to the magazine for a fee and rate recipes based on how much they enjoyed them. They also publish food-related articles, and videos, organize similar recipes into a collection and give recommendations of gift ideas for loved ones.
Delish is another relevant and trusted website with monthly visitors of over 30 million users. Like Food Network, Delish also offers weekly suggestions of recipes to try out, meaning you can keep on top of the current trends and give your customers exclusive ideas for working with your products. Delish is always sure to have a number for you on their site, especially if you are looking for information about quick dessert recipes or recipes to feed a crowd with.
Epicurious is a food magazine and recipe platform with over 33,000 recipes in its catalog and 7.1 monthly visitors. With this many recipes to go through, you just might have enough to last you a lifetime of daily content for your brand! They recommend budget-friendly kitchen-related gift ideas and create round-ups of their recipes for specific occasions.
One great feature of this website is the product reviews they perform, which can help your customers decide what equipment to buy to best complement the ingredients they purchase from you.
BBC Good Food is a food website with 28.6 million monthly visitors and over 3000 recipes. They publish recipes and food-related articles that provide in-depth descriptions of the health advantages of various meals and ingredients. BBC Good Food also offers gift guides and product reviews.
Serious Eats is a website with 7.87 million monthly visits from food lovers all over the world. Their objective is to simply provide everyone with knowledge of the best food wherever they may be. Like Epicurious, Serious Eats provide pocket-friendly gift guides to assist in selecting a gift for a cooking enthusiast. This site is a terrific place to go if you are looking for more information about foods or drinks beyond their recipe because it includes instructions on ingredient selection and identification as well as cooking equipment.
The Kitchn is a food magazine that provides content on kitchen how-tos, gift guides, shopping tips, grocery recommendations and recipes for their 25 million monthly visitors. Their content caters to various food needs, and they’re a terrific place to look for solutions to culinary problems that go beyond recipes. They also sell kitchen wares on the website that may complement your brand, and have featured videos that might be of interest to your customers.
Food52 is an interesting food and drinks website with 3.6 million monthly unique visitors that caters to people’s different food needs. Anyone can join their community and contribute a recipe, share ideas, enter an open contest, or ask for help. Apart from written recipes, they have video shows starring different chefs. They sell gift cards, kitchenware such as pots, knives, bowls, decorations for all occasions and other items that make a home come alive. Food52 also publishes insightful food-related articles for everyone’s enjoyment.
Simply Recipes provides a variety of recipes (over 3000), and they record 14.3 million visitors each month. However, unlike other food websites, Simply Recipes provides extra information that can be very useful to those customers just starting their cooking journey. They publish guides to cooking terms and definitions, ingredients, cuisines and tips and techniques for using them. They also publish buying guides on the best kitchen equipment and appliances.
This easy-to-navigate website provides visitors with well-categorized recipes. It’s ideal for customers with health concerns or specific dietary requirements, as they offer nutritious recipes low in specific ingredients and vegan dishes. My Recipes contains different pages that people can browse to find recipes according to the country of origin, the occasions they are used for, their ingredients, and their ease of preparation. As well as making it easy for customers to find what they’re looking for, it’s easy for you to find information and recipes that complement your brand and products. Like many of the websites mentioned before, My Recipes also has a search bar to save time.
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.