Gourmet Ads is the global leader in Food Advertising Solutions. Since 2008 we’ve worked closely with all types of Food  Advertisers and their advertising agencies, from global food companies which market hundreds of brands, through to traditional / smaller and regional food companies. Depending on the type of Food Advertiser, our approach will be very different. For example a large multi national food brands tend to run national campaigns highly focused on brand lift and engagement. Whereas regional food companies through to smaller / local companies which will focus on results-oriented direct response campaigns which are highly geotargeted. The Gourmet Ads platform caters for both.

Food marketing to children has become important in this digital world. Some food products are healthy for children while some are dangerous for them. This unhealthy food is spreading chronic diseases in several countries. It is the need of the hour to do beverage marketing carefully. Foods marketed in ads shows must be healthy for younger children. Food marketing is an important skill because the food industry is growing and food marketers should show healthy foods. Taco bell is a great example of companies that avoids unhealthy food in their ad shows. Children’s programs may show cartoon characters in their marketing ads but these characters should promote a health-conscious diet. There are several food choices for children in the market. Children should try to purchase healthy food for them. A comprehensive review of food must be taken before purchasing it. For example, some people think Panera bread is healthier than a piece of regular bread. But, in reality, it is not healthier than a regular bread. Therefore, we can say that the marketing of food is important.

Childhood obesity puts kids and teenagers at risk for adult obesity and its related health problems, including diabetes, cardiovascular disease, and several types of cancer. The goal of prevention must be to stop youngsters from gaining too much weight as they become older. Children nowadays, between the ages of 8 and 18, consume a variety of media (sometimes concurrently), and they spend more time (44.5 hours per week) in front of screens than doing everything else in their life, with the exception of sleeping. Increases in non-nutritious food promotion have been linked, according to research, to rising childhood obesity rates. Health became a concern for many families. That’s why parents stop their children to avoid eating candy. They told them not to purchase beverages from schools. They advised their children to take a comprehensive review of ingredients before purchasing them. To protect children, food marketing to children should be regulated.

Consumers do not think about their health. They do not research properly before purchasing a product. This is the reason diseases are getting more common in other countries. Disease control companies are advising consumers to take a comprehensive review of the ingredients. They advised consumers to avoid healthy food. Federal trade commission precautions against unhealthy food. The Rudd Center for Food Policy and Obesity is a non-profit organization that conducts research and develops public policy with the goals of enhancing global food, avoiding obesity, and lowering weight prejudice and stigma. Rudd Center recommends that marketing to children should be specific. It advises parents to do proper research before grocery shopping. According to Rudd Center, food advertising companies should avoid unhealthy food in their ads.

Due to a lack of research on food and food marketing, diseases are spreading in the world. Proper research should be conducted on this topic. Schools can contribute to food research by teaching kids the nutritious value of food. Schools should offer healthy snacks to students and teachers. Some research on beverages must also be conducted by research centers. Rudd Center has conducted some research on snacks and beverages. However, more research is needed on this topic. Online and free information about food products should be encouraged in schools. Students can also get information about healthy foods by reading books. Schools can find creative ways to increase the interest of students in healthy foods. Every brand must avoid unhealthy food. Sugary drinks are often associated with health. Media advertising has created brand loyalty in consumers. Therefore, customers do not think about the disadvantages of sugary drinks because they are brand loyal. The only problem with this media advertising is that people purchase products while neglecting their health. They purchase snacks but do not look at their nutritious value. Sometimes, they purchase online snacks which do not contain any information about ingredients. Ultimately, it affects their health. This unhealthy food affects their stomach. Moreover, it is causing several diseases. Disease control has become extremely important due to this negligence. Hence, agencies are trying to improve their marketing techniques to prevent diseases.

Fast food has gained popularity in recent times. Many people assume that it is harmful. They do not try to find nutritious value in fast food. Therefore, marketing agencies can help people to increase their awareness of fast food. Food marketing has a lot of potential in this digital age. Young people use mobile to find information about food. If food marketing agencies properly do food marketing then they can increase their sales by manifolds. Food marketing agencies can use social media to increase awareness about food. They can post pictures and infographics to highlight the negative impacts of unhealthy food. Similarly, beverage marketing can also be improved by food advertisement. Beverage marketing agencies may use ad to increase their target reach. These agencies can also create awareness about beverages by showing the positive effects of beverages. Beverage marketing agencies have used the ad to create awareness about health. Television ad has been used by beverage marketing agencies to broaden their target markets. The manufacturer of the beverage must demonstrate how his product differs from those provided by the rivals. Customers must be able to perceive how the new beverage will benefit them more than their existing option does. Marketers can highlight the new beverage’s superior flavor, healthier components, or more potent effects compared to competing items that will be displayed next to it on shop shelves.

To reach the public, food advertising companies promote food in a variety of ways. The purpose of food advertising campaigns has evolved throughout time. Many food ads emphasize the availability of healthier choices after hearing years of criticism of the detrimental consequences of an unhealthy diet. Now, food marketing companies have started thinking about shunning unhealthy food in their advertisement. Food marketing does not remain as easy as it was a few years ago. There are specialized marketing techniques to promote food. Fast food companies are embracing new marketing techniques to increase their sales. Similar studies have shown that beverage marketing has also changed significantly. The food and beverage marketing industry has seen rapid growth in recent times. The popularity of online purchasing is rising. Consumers may simply and swiftly purchase food products thanks to the Internet. Therefore, agencies can use digital marketing tools to increase consumer knowledge.

Digital media are being used more often by food and beverage marketers to spread product awareness and encourage product testing. Clients are using their smartphones more and more often every single year. These prospective customers are also reading fewer newspapers, watching less television, and listening to less radio. The distribution of the advertising budget is changing as a result of this change in behavior. In recent years, children and teenagers have been seen as a significant market force in the US food and beverage business. Children and teenagers are increasingly the focus of intensive and focused food marketing and advertising campaigns. Due to their potential purchasing power, influence, and status as future adult customers, food marketers are particularly interested in young people as consumers. To establish brands and sway young people’s purchasing habits, several strategies and channels are employed to connect with them starting when they are infants. Television advertising, in-school marketing, product placements, kids clubs, the Internet, toys, and items with brand logos, and promotions geared for young people, such as cross-selling and tie-ins, are just a few of the food marketing channels that are used today. Foods sold to children typically include a lot of sugar and fat, which is against official nutritional guidelines. Some fast food restaurants provide sugary drinks and unhealthy foods to children which make them obese. The food and beverage industry does not realize the impact of unhealthy food on children. Their marketing techniques highlight that these sugary drinks are healthy. They use television commercials to show the positive impacts of fast food. For example, Coca Cola and Burger King use television food advertising to attract children. In certain circumstances, food marketers promote unhealthy food in their ad. They do not realize the implication of their ad on children’s health. That’s why RUDD Center encourages food and beverage marketers to avoid unhealthy food in their ad. Health should be the primary importance of any food marketer when creating an ad for his/her company.

Below are some of the Food Advertisers we’ve run programmatically over the last 30 Days.

General Mills
Unilever Food Solutions
Barilla Pasta
Nestle Foods
Kraft Heinz

Supermarket Advertising is a strong, flexible, and cost-effective choice that offers a significantly higher return on investment at grocery stores shopping. Reaching the market is a major accomplishment for new brands and companies. Supermarket advertising easily attracts new customers.

Benefits of Programmatic Advertising in Supermarket

In relating publishers and potential advertisers, programmatic advertising refers to the purchasing and selling of digital ad space through automated systems. Market for publishers is so vast, programmatic advertising gives marketers an immense reach because of it. Local businesses can easily be highlighted through programmatic advertising. It is especially useful for small and large businesses.

Streamline buying and selling process

The demand for programmatic advertising will only grow as tools to streamline the process of buying and selling digital ads become more in demand. As digital marketing keeps on rising and maintains its position as the primary means by which marketers communicate their advertisements to prospects, it will become increasingly necessary.

Effective Advertising Solutions to target grocery shoppers

By using effective strategies through economical advertising solution that gives your company a huge exposure to customers engaging online shopping experience by showing customers different promotions or adverts online platform will help to make loyal repeated customers.

Gourmet ads can assist you in that so many businesses are struggling in that. Knowing your business, how your services or products fit in, who your ideal customer is, and many other factors are essential for creating captivating commercials.

In that time, we’ve released outstanding supermarket advertisements and appealing promotions created specifically to meet the demands, obstacles, and objectives of each customer.

We can likewise influence customers through creative advertisment solution to make purchases for your company. With the right marketing strategy, you can run your online supermarket chain very smoothly.

Boost Your Marketing by Running a Successful Supermarket Advertising / Food Advertisements

One of the best ways to present your brand to your customer is through supermarket advertisements. However, in order to create a successful supermarkets advertisement, you must make sure that it is simple to read, pleasant to the eye, and appealing to your audience.

Digital Grocery Stores Attraction

Digital marketing appeals different advertisers, marketers etc. Online advertising is for CPGs of different brands or small businesses so that customers are prepared to make purchases shortly. It’s the fact that more people visit online stores is a motivation for them to find something good. Thus, CPG firms bid on point of purchase ad spaces during online shopping.

Native advertisment can enrich online shopping experience for multiple brand and increase customer loyalty. Gourmet ads worked with world’s largest Supermarket Advertisers running branding or targeting Campaigns to Supermarket Loyalty Program Members and which is also helpful for the grocery stores. There are different ways to create digital attraction of customers through:

  • Ads that are interesting and functionally compatible with your branded website
  • Offers and suggestions for relevant product
  • New possibilities for finding products online

Ad repetition is given by the receipt. Because consumers frequently shop at the same grocery store, register tape advertising also has the advantage of enabling advertisers to track the effectiveness of their campaigns. Advertising on register tape can be seen in both large and small grocery stores.

Help connect the local businesses

Register tape advertising is a medium in which advertisements and coupons are placed on receipts at supermarkets and national retailers. Local businesses can use this type of advertising to reach a local demographic, and the low production costs allow businesses with limited advertising budgets to participate. Brand may create awareness through register tape advertising on the receipts from supermarkets and large shops online. Local businesses may effectively target local consumers with this form of advertising.

Grocer data is used to find the right target audience through tape advertising. We can build subconsious brand and market awareness in order to provide a comprehensive data by viewing receipt advertising .

Despite the continuous growth of food shopping online, supermarkets continue to be the best place to reach customers to the local businesses across the nation. It will help to bring local residents and local business together. Our supermarket advertising provide companies a chance to connect with local customers.

Being present at the right time and place

Digital supermarket advertisements such as food, beverages are handy and easy and in this you may alter the advertisment time and day. Depending on what individuals frequently buy during various times, this can involve advertising different deals or promotions during lunch or after work.

By combining the year-over-year growth in the awareness and consideration components at the Gourmet ads we were able to construct a composite success score. We then used machine learning algorithms to identify the most effective retail and advertising tactics to raise the overall rating of the site. Brands may overlook the need of taking into account the neighbourhood shoppers while learning how to promote at a supermarket.

Proper advertisement of grocery products such as food, beverage stores etc will appeal costumers, inspired them and drawing their attention to special offers in order to gain their interest and engagement.

Gourmet ads can assist you in running successful business if you want to make your supermarket advertising get highlighted in the audience but you are unsure of where to begin. Our marketing teams provide efficient advertising solutions for our clients to run their business successfully.

Since 2008, Gourmet Ads has run hundreds of Supermarket Advertising campaigns aimed at reaching the household grocery buyer online. In that time, we’ve worked with some of the world’s largest Supermarket Advertisers running Branding Campaigns or Campaigns targeted to Supermarket Loyalty Program Members.

Below are some of the Supermarket Advertisers we’ve run programmatically over the last 30 Days.

Coles Supermarkets
Target Grocery
Wholefood Market
Amazon Fresh
IGA - Independent Grocers of Australia

Gourmet Ads works closely with our sister company, Healthy Ads to deliver a range of Healthy Advertisers. Starting with healthy meal delivery services and diet plans programs, dominate our Healthy Advertisers with year-round advertising campaigns targeting customer acquisition. Apart from delivery and programs, we also have many Healthy Advertisers who run campaigns for their products with can be found in grocery stores and healthy food stores as part of your weekly shopping. Every healthy branding campaign is different, with different target audiences and different goals.

Below are some of the Healthy Advertisers we’ve run programmatically over the last 30 Days.

South Beach Diet
Mead Johnson Nutrition
Jenny Craig
Weight Watchers
Lite n Easy
Hello Fresh
The Honest Company

Since 2008, Gourmet Ads has run hundreds of Alcohol Advertising campaigns aimed at reaching consumers in market.  In that time, we’ve worked with some of the world’s largest Alcohol Advertisers running Branding Campaigns across Display, Video and Native Media Formats. In addition, the majority of our inventory is LDA compliant.

From our perspective Alcohol Advertising encompasses all Alcohol products. Obviously both Wine and Beer, as well as Spirits, Liqueurs and Distilled products such as Vodka, Whiskey, Brandy, Vermouth, Cognac, Rum and Gin. We also include Cider, Alcopops and Caffeinated Alcoholic Beverages.

We work all types of Alcohol Advertisers from Multi National Alcohol Brands down to small / independent companies creating craft or artisan beverages.

Below are some of the recent Alcohol Advertisers we’ve run programmatically ;

Pernod Ricard
Constellation Wine Brands
Beam Suntory
Brown Forman
William Grant Sons

Since 2008 we’ve worked closely with all types of Wine Brands and their Advertising Agencies to deliver their advertising messages directly next wine and recipe content.

Some wine brands choose to broadly reach the everyday wine consumers market with “everyday” drinking wines. Whilst other wine brands are chasing that high value individual or wine connoisseur who buys at the top end of the wine market. Irrespective of your target Gourmet Ads can help you reach your target market online.  We represent both large wine review sites as well as niche wine blogs. With this in mind, we’ve collated a list of wine advertising blogs which will help you understand more about online and how you can execute successful online wine advertising campaigns. In addition, the majority of our inventory is LDA compliant.

We have a wide range of wine advertisers, from large multinational wine companies, independent / family wine brands, wine retailers, wine refrigerators and wine accessories. Below are some Wine Advertisers we’ve seen in the past;

Below are some of the Wine Advertisers we’ve run programmatically over the last 30 Days.

Pernod Ricard Wines
Diageo Wines
Virgin Wines
Beam Suntory
E&J Gallo Winery
Sotherbys Wine
Wine Enthusiast
Wine Selectors
Constellation Wine Brands
Brown Forman Wines

Since 2008, Gourmet Ads has run a wide variety of Beer Advertising campaigns aimed at reaching consumers in market. From working with some of the world’s largest Beer companies and breweries running Branding Campaigns across Display, Video and Native Media Formats.

Apart from running advertising campaigns for global Beer Brands, we’ve run Craft Beer Advertising for more small, independent breweries creating unique craft beers or artisan beers mostly using local ingredients. We’ve also run eCommerce focused beer advertising campaigns, including Monthly Beer Clubs both of which trend towards acquisition type campaigns compared to high reach branding.

The majority of Beer Advertising campaigns are targeted towards a male audience; however, we have run campaigns aimed at female audience, especially with the low carb beers and low-calorie beer options. In addition, the majority of our inventory is LDA compliant.

Below are some of the recent Beer Advertisers we’ve run programmatically;

Beer Advertising - Blue Moon Beer
Beer Advertising - Kirin Beer
Beer Advertising - Tiger Beer
Beer Advertising - Blue Point Beer
Beer Advertising - Coors Beer
Beer Advertising - Budweiser
Beer Advertising - Goose Island Beer
Beer Advertising - Guinness

Gourmet Ads is the global leader in Recipe Advertising Solutions. Since 2008 we’ve worked closely with all types of Food Brands and their Advertising Agencies to deliver their advertising messages directly next to recipes. We’ve strived to deliver contextual targeting solutions to not only advertise next to a recipe, but we ensure you’ll advertise next to a relevant recipe. For example, a Chicken brand can advertise next to a Chicken Recipe.

When it comes to Recipe Advertising, Food and Alcohol advertisers generally decide on one of two strategies. The first is they run creative featuring imagery of a recipe and if you click through, you’re taken to their recipe in their recipe guide. The second is actually publishing the entire recipe within the advertising creative. Adding recipes to your creative messaging shows that a product is versatile allowing consumers to create a special recipe.

Browse our Recipe Targeting Options here

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.