Amazon Advertising

What is the Amazon DSP ?

The Amazon DSP  is a Demand Side Platform (DSP) which is part of Amazon Advertising that enables advertisers to programmatically reach Amazon.com and Advertiser audiences on Amazon sites and across the web, and on mobile devices. The Amazon DSP allows you to buy both Display Advertising and Video Advertising.

For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use the Amazon DSP as their primary DSP can access Gourmet Ads inventory via both our Appnexus SSP integration and via Header Bidding with Amazon’s Server 2 Server Adapter known as the Unified Ad Marketplace or UAM.

Within the Amazon DSP, you can setup Deals or PMPs that directly targets Gourmet Ads inventory whilst leveraging Amazon’s unique audience insights and datasets.

Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Xandr
DataXu
Adform
MightyHive
Doubleclick Bid Manager
The Trade Desk
MediaMath
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Delta Projects
Media.net
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
BrightRoll DSP by Yahoo
Beeswax DSP
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll Retargeting
Basis by Centro

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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