What is the Amazon DSP ?
The Amazon DSP is a Demand Side Platform (DSP) which is part of Amazon Advertising that enables advertisers to programmatically reach Amazon.com and Advertiser audiences on Amazon sites and across the web, and on mobile devices. The Amazon DSP allows you to buy both Display Advertising and Video Advertising.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use the Amazon DSP as their primary DSP can access Gourmet Ads inventory via both our Appnexus SSP integration and via Header Bidding with Amazon’s Server 2 Server Adapter known as the Unified Ad Marketplace or UAM.
Within the Amazon DSP, you can setup Deals or PMPs that directly targets Gourmet Ads inventory whilst leveraging Amazon’s unique audience insights and datasets.