15 Call to Action Examples
These tried and true call to action examples can be customized by you to become something more unique. Remember that your call to action should be extremely simple and direct.
1. Download Now
If you have content or an application that is downloadable, offering a distinct and clear link to where leads can try out your product can turn them into potential customers.
2. Buy Now
When it comes to a call to action, simplicity is key. Try making it extremely clear exactly where potential customers need to go to make a purchase.
3. Order Now
Like “buy now,” this call to action makes it very clear where potential customers need to go in order to purchase your product or service.
4. Free Delivery
Online retailers and food delivery apps are quite competitive, so offering free delivery for new clients can set your service apart from the rest.
5. Get Started
Offering a way to get started with a product or service can be the ideal call to action for many companies.
6. Join Now
If your business solicits memberships, subscriptions, and collaborations, using language that encourages the lead to take part in the experience works well as a call to action.
This CTA is ideal for websites who offer services, informative newsletters, or online courses.
If you’re not trying to get a lead to purchase your products immediately, offering the option to subscribe to the brand is a non-committal way for potential customers to learn more about your products.
9. Free Download
This is a step up from “download now.” Offering any sort of free product, even if it is something small and downloadable, gives your potential customers a chance to experience your brand for free.
10. Learn More
If you offer a product or service that requires a bit more of an explanation, a “learn more” call to action gives a distinct direction for curious leads to take.
11. Click to Call
Interactive websites, such as websites with chat functions, can use this call to action to get leads to interact with your customer service team to schedule an appointment or learn more about your brand.
12. Chat Now
This is similar to “click to call” and can be used to get your leads to get more information from your customer service team.
13. Shop Now
Many online retailers have landing pages that describe their brand, and the actual shopping aspect is separate. A pop-up call to action with a link to the actual shop reduces the amount of time your potential customers will need to find your actual products.
14. Try for Free
If your business offers free trials, samples, or memberships, that can be a good call to action to consider.
15. Start Your Free Trial
Subscription-based businesses, such as streaming video and music services, should consider a call to action that offers a free trial for potential customers.