Name

Ad Size

Max File Size

Animation

Formats Accepted

Billboard 970×250 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Pushdown 970×90 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Portrait 300×1050 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Half Page 300×600 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Medium Rectangle / MREC 300×250 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Large Rectangle 336×280 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Leaderboard 728×90 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Skyscraper 160×600 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5

Name

Ad Size

Max File Size

Animation

Formats Accepted

Background Skins 300×1400
Each Gutter
300kb Not Allowed JPG/GIF/PNG/HTML5
Interstitial / Over the Top 800×600 150kb Max 30 seconds JPG/GIF/PNG/HTML5
Interscroller 320×480 150kb Max 30 seconds JPG/GIF/PNG/HTML5

Name

Ad Size

Max File Size

Animation

Formats Accepted

Medium Rectangle / MREC 300×250 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Mobile Banner 320×50 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Large Mobile Banner 320×100 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5
Mobile Banner 300×50 150kb Max 30 seconds / 3 loops JPG/GIF/PNG/HTML5

Video Ad Creative must be provided at the exact duration ie a 30 Second creative must be exactly at 30 Seconds. If this is not correct it will likely not pass the auditing process and could delay going live.

We recommend 30 seconds for maximum reach as this is the most commonly accepted duration by publishers.

Name

Ad Size

Max File Size

Animation

Formats Accepted

Video Interstitial / Over the Top 800×600 500kb 15 seconds
30 seconds
MP4 / AVI/ HTML5 / VAST 2.0
Video Instream
PreRoll / Mid Roll/ Post Roll
VAST 2.4mb 15 seconds
30 seconds
45 seconds
60 seconds
90 seconds
MP4 / AVI/ HTML5 / VAST 2.0
Video Outstream VAST 2.4mb 15 seconds
30 seconds
45 seconds
60 seconds
90 seconds
MP4 / AVI/ HTML5 / VAST 2.0

Companion Ads can be supplied, but are optional only. The default is a static 300×250, but other sizes can be provided.

Native Ads are designed to complement the look and feel of a publisher’s website, as such as we request a number of required elements, however each website’s native execution is different.

Our Native Ad Specs comply with OpenRTB Specs and for most advertisers they can use the same native ads they use for popular social networking websites. We host all Native Ad Units in our Ad Server.

We typically run a Native Ad InFeed Unit, however for the highest reach and scale, we suggest providing all the following elements.

Element

Details

Main Image JPG or PNG
150kb Maximum File Size
Recommended resolution 1200px x 628px
1.91:1 aspect ratio
Headline

Sometimes referred to as Title and considered the most important part of the native ad unit.
25 Characters Maximum

Description

The Description is the supporting or additional copy that is often displayed under the Headline.
Maximum 140 characters. May be truncated.
Description does always show up on all websites.

Click URL The destination when the ad is clicked on. Can include UTM Codes if required.
Brand Name

Exactly as you want it to appear including spelling, spacing, and capitalization.
The name of the brand associated with the advertisement.
Can be the actual brand of the parent company of the brand.
140 Characters Maximum

Audio Ad Specs

Name

Max File Size

Animation

Formats Accepted

Audio Ad 100mb Max 30 seconds MP3 or WAV

Important Points to Ensure for all Creatives 

  • We require Ad Creative at least 48 hours prior to the Campaign Start Date.
  • Creative Auditing generally takes between 12-48 hours.
  • Click-through URL must open in a New Window
  • Audio must be user-initiated ( No Auto Start )
  • Ad Creative must be Brand Specific and link to the Brand Specific URL
  • Brand must be visible in the Creative
  • Ad Creative with Multiple / Rotating Brands are not accepted
  • Static Backup Ads are Highly Encouraged to ensure maximum reach

SSL Compliance

Due to publisher demand, we now require all both Secure and Nonsecure Ad Tags for all campaign creatives.  Please ensure that any third-party tracking or click-tracking tags are HTTPS compliant.

Third Party Approved Ad Servers

Gourmet Ads only accepts Third Party Ad Tags from all major Ad Servers.

  • Doubleclick Campaign Manager
  • Flashtalking
  • MediaPlex
  • PointRoll
  • Sizmek / MediaMind
  • Smart AdServer
  • Spongecell
  • Unicast

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.