Ad Specs

Video Ad Creative must be provided at the exact duration ie a 30 Second creative must be exactly at 30 Seconds. If this is not correct it will likely not pass the auditing process and could delay going live.

We recommend 30 seconds for maximum reach as this is the most commonly accepted duration by publishers.

Companion Ads can be supplied, but are optional only. The default is a static 300×250, but other sizes can be provided.

Native Ads are designed to complement the look and feel of a publisher’s website, as such as we request a number of required elements, however, each website’s native execution is different. Native advertising examples will help you to understand the designs used in this format. Many consumer package goods companies use different ad specs in their native ads.

Our Native Ad Specs comply with OpenRTB Specs and for most advertisers they can use the same native ads they use for popular social networking websites. We host all Native Ad Units in our Ad Server.

We typically run a Native Ad InFeed Unit, however for the highest reach and scale, we suggest providing all the following elements.

Important Points to Ensure for all Creatives 

• We require Ad Creative at least 48 hours prior to the Campaign Start Date.
• Creative Auditing generally takes between 12-48 hours.
• Click-through URL must open in a New Window
• Audio must be user-initiated ( No Auto Start )
• Ad Creative must be Brand Specific and link to the Brand Specific URL
• Brand must be visible in the Creative
• Ad Creative with Multiple / Rotating Brands are not accepted
• Static Backup Ads are Highly Encouraged to ensure maximum reach

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