Xandr

What is Xandr ?

A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Xandr’s data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience

Formerly known as AT&T Advertising & Analytics, Xandr encompasses and combines the following AT&T’s business units; AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and programmatic technology company AppNexus. The name Xandr is derived from its founder Alexander Graham Bell and leverages on the company’s rich 140+ year old history of AT&T.

Gourmet Ads & Xandr

Xandr is a key partner of Gourmet Ads. We use Xandr’s Invest DSP for all programmatic media buying and data. In addition, we also use Xandr’s Monetize SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of programmatic.

Xandr Invest DSP 

Xandr Invest DSP maximizes buyer’s digital investments through an efficient integrated platform design, identity-centric CTV and digital video buying, and intelligent data solutions – all powered by the platform built for the future of advertising. Xandr Invest is a strategic buying platform built for advertisers and advertising agencies as they plan, execute, and learn from their media campaigns. Xandr Invest features a machine-learning optimization system and streamlined user interface, Xandr Invest provides enhanced efficiencies to established marketing objectives, while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomes.

Xandr Monetize

Xandr Monetize is a strategic selling platform with holistic inventory management controls, unique data, and differentiated buyer demand. Xandr Monetize enables media companies to unlock the full value of their inventory and improve the experience for their consumers.

Integrated Demand Side Platform Companies (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.

Xandr DSP / Xandr Invest / Part of AT&T and WarnerMedia
Roku OneView / Roku Advertising Platform / Roku DSP
Appnexus DSP
Adform
Hawk DSP By Tabmo
MightyHive
Doubleclick Bid Manager
The Trade Desk DSP / TTD DSP / The Trade Desk Deals
MediaMath
Adelphic DSP / Adelphic Demand Side Platform by Viant
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Bidtellect DSP / Bidtellect Demand Side Platform
Delta Projects
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
StackAdapt DSP / Stack Adapt Demand Side Platform
Beeswax DSP
DataXu
Media.net
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll Retargeting
Basis DSP by Centro
BrightRoll DSP by Yahoo

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.