What is Xandr ?
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Xandr’s data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience
Formerly known as AT&T Advertising & Analytics, Xandr encompasses and combines the following AT&T’s business units; AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and programmatic technology company AppNexus. The name Xandr is derived from its founder Alexander Graham Bell and leverages on the company’s rich 140+ year old history of AT&T.
Gourmet Ads & Xandr
Xandr is a key partner of Gourmet Ads. We use Xandr’s Invest DSP for all programmatic media buying and data. In addition, we also use Xandr’s Monetize SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of programmatic.
Xandr Invest DSP
Xandr Invest DSP maximizes buyer’s digital investments through an efficient integrated platform design, identity-centric CTV and digital video buying, and intelligent data solutions – all powered by the platform built for the future of advertising. Xandr Invest is a strategic buying platform built for advertisers and advertising agencies as they plan, execute, and learn from their media campaigns. Xandr Invest features a machine-learning optimization system and streamlined user interface, Xandr Invest provides enhanced efficiencies to established marketing objectives, while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomes.
Xandr Monetize is a strategic selling platform with holistic inventory management controls, unique data, and differentiated buyer demand. Xandr Monetize enables media companies to unlock the full value of their inventory and improve the experience for their consumers.