Xandr

What is Xandr ?

Formerly known as AT&T Advertising & Analytics, Xandr encompasses and combines the following AT&T’s business units; AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and programmatic technology company AppNexus.

The name Xandr is derived from its founder Alexander Graham Bell and leverages on the companies rich 140+ year old history of AT&T.

Gourmet Ads & Xandr

Xandr is a key partner of Gourmet Ads. We use Xandr’s Appnexus DSP for all Programmatic Media Buying and Data. In addition, we also use Xandr’s Appnexus SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MightyHive
Beeswax DSP
Doubleclick Bid Manager
Xandr
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
MediaMath
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amobee
DV360 / Google Display & Video DSP
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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