Xandr

What is Xandr ?

Formerly known as AT&T Advertising & Analytics, Xandr encompasses and combines the following AT&T’s business units; AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and programmatic technology company AppNexus.

The name Xandr is derived from its founder Alexander Graham Bell and leverages on the companies rich 140+ year old history of AT&T.

Gourmet Ads & Xandr

Xandr is a key partner of Gourmet Ads. We use Xandr’s Appnexus DSP for all Programmatic Media Buying and Data. In addition, we also use Xandr’s Appnexus SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic.

Xandr Invest

Xandr Invest is a strategic buying platform built for advertisers and advertising agencies as they plan, execute, and learn from their media campaigns. Xandr Invest features a machine-learning optimization system and streamlined user interface, Xandr Invest provides enhanced efficiencies to established marketing objectives, while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomes.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Xandr
DataXu
Adform
MightyHive
Doubleclick Bid Manager
The Trade Desk
MediaMath
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Delta Projects
Media.net
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
BrightRoll DSP by Yahoo
Beeswax DSP
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll Retargeting
Basis by Centro

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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