What is Xandr ?
Formerly known as AT&T Advertising & Analytics, Xandr encompasses and combines the following AT&T’s business units; AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and programmatic technology company AppNexus.
The name Xandr is derived from its founder Alexander Graham Bell and leverages on the companies rich 140+ year old history of AT&T.
Gourmet Ads & Xandr
Xandr is a key partner of Gourmet Ads. We use Xandr’s Appnexus DSP for all Programmatic Media Buying and Data. In addition, we also use Xandr’s Appnexus SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic.
Xandr Invest is a strategic buying platform built for advertisers and advertising agencies as they plan, execute, and learn from their media campaigns. Xandr Invest features a machine-learning optimization system and streamlined user interface, Xandr Invest provides enhanced efficiencies to established marketing objectives, while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomes.