[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" 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animation_offset=""] Geofencing [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" 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hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] The digital marketing world is constantly changing, and brands are keeping their thumbs on the pulse of new and innovative forms of advertising as they come. One such innovative form of advertising is geofencing. But what is geofencing, how does it work, and how can food and grocery brands take advantage of it? Let’s take a look. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Geofencing The digital marketing world is constantly changing, and brands are keeping their thumbs on the pulse of new and innovative forms of advertising as they come. One such innovative form of advertising is geofencing. But what is geofencing, how does it work, and how can food and grocery brands take advantage of it? Let’s take a look. What is Geofencing? Geofencing is the act of using GPS, or global positioning, to define a geographic area of boundary. Radio frequency identification (also known as RFID) is also used in geofencing. Geofencing allows brands to essentially fence off a specific geographic area and target devices within that specific space. Geofencing can target whole countries, specific cities, or multiple geographic spaces with a certain demographic or two in common. So what do brands and publishers use geofencing for marketing? It’s quite simple— it’s a great way to get in touch with consumers based on extremely specific local locations. This can do a lot for gaining leads and conversions for sales and also helps brands understand their specific customers’ behaviors. Let’s look at an example. A brick and mortar international food grocery store wants to market digitally with a focus on geofencing. They already have invested in multi-channel marketing experience. They have put physical ad flyers up in local businesses and have purchased billboard space on the freeway exits that lead directly to their location. With geofencing, that grocery store can determine their local clientele, as well as race and nationality demographics within a five-mile radius that would have an interest in international ingredients and food products. Within that geofenced parameter, consumers will find advertisements for the store on recipe websites, social outlets, and other relevant local digital spaces. How Does Geofencing Work? In addition to GSP and RFID targeting, geofencing can also involve using an app or software platform that uses Wi-Fi and cellphone data to “trigger” actions that are pre-programmed when a device goes into or exits a boundary. The boundary itself is known as a geofence. This marketing strategy makes it possible for consumers to get ultra-specific ads that relate to local businesses. It’s extremely beneficial to local businesses that don’t solely operate online as e-commerce companies, but rather have a specific geographic location that could appeal to a local customer base. If a consumer enters a brand’s specific marketing boundary, they will be able to receive ads based on where they are physically. Push notifications, text messages, and PPC ads via a device’s mobile web browser could also be used to digitally advertise via geofencing. Geofencing Advertising for Food and Grocery Geofencing is extremely popular among food, wine, grocery, and cuisine brands. It certainly makes sense why! Geofencing technology can join together consumers with specific needs, websites of relevance, and very specific product ads together— all based on a geofenced location. Grocery stores receive the biggest boon when it comes to geofencing technologies. Grocery stores deal with highly perishable goods— and as a result, many must operate locally. Geofencing can target local shoppers that may need produce and perishable goods within a certain distance of a grocery store. Namely, a brand can create a geofence or multiple geofences around their specific store locations. These ads will target local pages of blogs and websites in the area. Things can get even more specific when target marketing is brought into the mix. These ads can be placed on recipe blogs that are highly relevant to local cooking trends and seasons. Targeting existing customers who already reside within a business’s geofenced location is also a great way to promote brand loyalty and create brand ambassadors. Gourmet Ads Can Help You Take Advantage of Geofencing Gourmet Ads offers excellent advertising solutions for food, supermarket, cuisine, and alcohol brands. We understand how important it is for brick and mortar stores to reach a local consumer base, which is why we offer geofencing services for such businesses and brands. We work mainly through programmatic target advertising, both for local and e-commerce brands. This means that we use programmatic advertising technology to help brands and publishers reach ultra-specific consumers who may have ultra-specific needs that you can help with. It’s simply not true that broad general advertising for grocery stores is the way to go— just like any other industry, the grocery and food world boasts brands and businesses with unique niches. These unique niches have unique customers, and Gourmet Ads can help you reach them with specific target marketing. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Mr Grocery Shopper [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] For many food and wine businesses, it’s very common to consider advertising to women online before considering men. Traditionally, this was a great strategy for a lot of businesses before the age of the Internet took hold. In fact, for much of the twentieth century, women were considered the primary grocery shopping in a large amount of households. It was considered just good business to tailor ads to women. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Now, things have changed quite a bit. Studies have shown that men shop for groceries just as often as women do— and that is not likely to change anytime soon. While female shoppers are likely to spend more money on a grocery trip than men, shopping trips are getting shorter and smaller as well. Most grocery trips are made for less than ten items, and that applies to men. When it comes to digital marketing, grocery and food businesses need to start looking at how they can properly market to Mr Grocery Shopper in a new and rapidly changing environment. Does your online marketing campaign reach Mr Grocery Shopper? Think about the biases your advertising campaigns may have. It’s certainly fair to market to women specifically— however, is the some exclusivity in your advertising campaigns that could be overlooking what Mr Grocery Shopper may be looking for? The majority of the household grocery shoppers in Gourmet Ads are female shoppers. However, there are also large segments of our clients’ audiences that are single men or men with families. We like to call this segment “Mr Grocery Shopper.” Over the past decade, the household has changed and traditional roles have shifted. Men are now taking on a greater percentage of the household shopping than in the past. Today, in some markets, almost one-third of men are now the principal shoppers in the home— whether they are shopping for themselves or their entire family. According to Nielsen research, the percentage of female vs male grocery shoppers is 61% female and 39% male. This is strikingly similar to our own gender demographic breakdown for the Gourmet Ads network, which is 62% female and 38% male. This indicates how inlined our audience is with industry research. If you’re not particularly used to marketing food and wine to men, you’re probably thinking that the Mr Grocery Shopper stereotype is just a guy stacking his shopping basket full of beer, BBQ products, and men’s health products like shaving creams and deodorants. However, this is far from the case— and is indeed a stereotype that could be bad for your business. So what exactly is Mr Grocery Shopper trying to buy? What kind of products does he use the most and would notice more readily in a digital advertising campaign? What is Mr Grocery Shopper actually buying? Across the board, men are buying for the entire household as well as just themselves. Note this snapshot of what men typically buy on an average basis: Canned Seafood (61%) Refrigerated Juices, Drinks (61%) Prepared Food-Ready-to Serve Stew (59%) Herbal Package Tea (57%) Prepared Food-Ready-to Serve Lasagna (55%) Health Bars & Sticks (54%) Non-Sliced Refrigerated Lunch Meat (53%) Refrigerated Yogurt and Shakes (52%) Dishwasher Rinsing Aids (52%) Targeted ads that involve products in these niches will reach a male audience in a much more effective way than, say, general grocery ads or recipe ads. A well-rounded ad campaign takes all genders into consideration when marketing. It’s certainly fine to continue successfully ad campaigns that target women specifically, but mixing it up with more male interest is a great way to broaden your business’s demographics. Reach Your Male Clientele with Gourmet Ads Does your online advertising campaign reach Mr Grocery Buyer? Targeting specific demographics can be a challenge, especially for extremely niche food businesses. Luckily, Gourmet Ads is an excellent solution. Brands, brand advertisers, media planners, and media buyers use Gourmet Ads because our system simply works. We directly manage publishers and boast highly targeted ads via programmatic marketing. That means that your product advertisements get on the blogs that your customers are using to look up recipes, right when they need that specific product. That includes Mr Grocery Shopper, too. We’ll help you build an ad campaign and find the right places to market online, quickly and easily. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Strategies to Grow Share of Wallet [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is Share of Wallet? Share of wallet, also known as wallet share, is a marketing tool to calculate how much consumers go to spend at a specific retailer within a given period. For example, if a consumer spends $500 per month or year. That is their share of wallet towards your business. An increased share of wallet means that customers are loyal and something working! However, the ideal situation is to continuously grow the share of wallet to ultimately win over market shares. How can this be achieved? With great customer service, suggestive products and services, and a solid consumer retention program! Suggestive Upsell A retailer who can upsell or suggestive sell to consumers will find that the extra spend is relatively easy to gain because the consumer is already there in your store purchasing something. You can use that opportunity to suggest other products and services that they would benefit from. A classic example is at McDonald’s when they ask if you, “would you like to upgrade to a combo?” or, “would you like fries with your order?”. By suggesting smaller items that complement the main purchase, such as the combo upgrade or muffin, it goes toward increasing the share of wallet. Many grocery stores and restaurants have already jumped on the bandwagon by offering supplementary products to their main product to increase their share of wallet. For instance, if your main product is a jar of pasta sauce, why not suggest cheese or other condiments to go with it? In that very moment, as you’re cashing out each customer, it is your chance to upsell! Point of Purchase Sales The placement of products in the store can make a huge difference, especially within grocery stores. Have you ever lined up to pay in a grocery store and noticed packs of gum, chocolate bars, and promotional items? They’re placed there for a reason! It is important to plan the outline of your store strategically. Place small items and promotional items near the cash registers to encourage customers to grab them as they line up to pay. Build a Lifetime Relationship with Value and Service Create a buying habit among your customers so it’s not a one-time deal. If you can provide an added value to the customer service experience in addition to your excellent product, then you have a higher chance of developing a lifetime relationship with your customers. Apart from simply asking at the point of sale as in the McDonalds’ example, retailers can increase their share of wallet by using online advertising techniques like behavioral targeting to bring customers back to spend more. Gourmet Ads can also use advanced retargeting strategies to reach your existing customer base as well as consumers most likely to purchase your products in the future. Online Coupons Another key strategy for increasing share of wallet is using online coupons. These online coupons could require consumers to purchase a product first, then get a discount on the 2nd product. Once again, Gourmet Ads can develop a campaign to drive coupon downloads and engagement at your target audience, thus Increasing your share of wallet. This will not only help with your share of wallet, but it will drive your online presence and branding. It will go perfectly with social media and email marketing campaigns to get consumers into your store. With the online coupons, it also encourages current customers to purchase more. If you need help growing your share of wallet, contact us! We will help you achieve a highly engaged audience of grocery buyers and household cooks online! [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="2526"][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Coupon Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] How the world has changed since the concept of coupon advertising was first introduced. Back in 1887, the Coca Cola company went on the widespread distribution of coupons and vouchers. They sent coupons through the mail. There were features in magazines. They were even distributed in the street. Since the rise of the internet, coupon advertising has enjoyed a resurgence and is as effective a marketing strategy as it ever has been. Through enticing customers with great deals, and encouraging them to share with friends and family, you can create a kind of buzz around your grocery or supermarket. 70% of internet shoppers in the U.S. are influenced by their ability to find coupons or discounts when deciding where to shop. Making coupons available for your potential customers is an easy and effective way to entice them in. If what you’re offering is high quality, then they are likely to switch to your store. What Does Coupon Advertising Do? While coupon advertising is a way to entice the savvy shopper looking for a deal, there are as many benefits for the business as there is for the consumer. The internet has made it more competitive than ever for grocery and supermarkets to entice shoppers. Coupon advertising can give you a competitive edge. Strategic coupon advertising increases the reach of your brand and increases name recognition. Standing out from your competitors is a challenge no matter the size of your business, and brand recognition is the first step to ensuring that people know how to find you. Make Your Coupon Advertising Work Placing a coupon in your advertisement means that there is pretty much a guarantee that your product sales will increase. Yet traditionally, manufacturer’s coupons that are distributed in newspapers lead to only a 1% redemption rate. Fundamentally, this is because these adverts are too generalized to be effective for your business. Senior citizens receive coupons for baby formula and young mothers receive coupons for Motor Oil. Targeting is a vital component of any kind of advertising strategy. This is how online coupon advertising can help to increase engagement rates, and encourage new shoppers. The general rules for ensuring a successful coupon advertising campaign: Targeted To avoid the 1% redemption, it pays to target your advertising to your market. Research has shown that when people are searching for online recipes, they are actually going to use them. Targeting these sectors by having coupon advertising on recipes is a great way to entice customers before they head to the store. Tracked In order to track the success of your coupon advertising campaign, you need to be able to measure the points of impact. Advertising Grocery Coupons with Gourmet Ads gives you the opportunity to track your results and come up with easy to read statistics. Flexible Once you have the ability to see how your campaign is tracking, it then allows you to strategically pivot if needed. This increases the likelihood of your success. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="2526"][fusion_global id="1031"]