Open Exchange

Gourmet Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Appnexus is pricing model is a 2nd Price Auction.

Open Exchange buying typically suits buyers who tend to only buy standard IAB sizes like 728×90, 300×250, 320×50 or 160×600 and rely on their own data or don’t require any additional targeting in the ad server like Viewability.

Appnexus Open Exchange Marketplace
Open Exchange Programmatic

With thousands of approved buyers, our Open Exchange Marketplace is highlight competitive and, in some cases, CPMs will be higher than pre-negotiated PMPs or Deals IDs.

We always recommend Open Exchange buyers contact us to make sure that they have our latest Whitelist and are not blocked from either a Buyer or Brand perspective.


Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus / Xandr tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Xandr AT&T DSP
DataXu DSP
Adform DSP & SSP
Doubleclick Bid Manager
The Trade Desk DSP
MediaMath DSP
BidSwitch - Powered by IPONWEB
Choozle Self Service DSP
Delta Projects
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
BrightRoll DSP by Yahoo
Beeswax DSP
Amobee DSP
DV360 & Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Basis by Centro

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.