Amazon Advertising Services

Amazon Sellers need a partner focused on the long-term success of their Amazon business.

Gourmet Ads is an Amazon Ads Verified Partner and we specialize in amplifying your Amazon revenue, transforming challenges into lucrative opportunities. Our keys to running successful Amazon Advertising campaigns are a deep understanding of Amazon’s unique ecosystem, use of a full-funnel strategy (on and off Amazon), continuous optimization based on data insights, and a creative approach that will attract new customers.

Amazon Ads - Verified Partner Badge

What is Amazon Advertising?

Amazon is the world’s largest online marketplace. Amazon Advertising is a comprehensive advertising solution tailored for Amazon Sellers, designed to increase visibility and drive sales on the Amazon platform. Amazon Advertising offers a range of tools and services that leverage Amazon’s vast customer base and data insights to help sellers effectively target potential customers.

Why Advertise with Amazon? 

The answer lies in Amazon’s sophisticated suite of tools designed to understand and leverage the shopping behaviors of its industry-leading consumer-base. This platform enables advertisers to not only identify their ideal customers but also to engage with them through precisely targeted strategies. By advertising on Amazon, you gain access to invaluable data and insights, allowing you to tailor your approach to fit the unique demands and preferences of your audience. Whether you’re launching a new food or kitchen product or just focusing on expanding your brand’s reach, Amazon provides a dynamic and effective environment to turn your advertising strategies into tangible results, ensuring that your products resonate with and reach the right customers at the right time.

Amazon Advertising Services
Amazon DSP

Amazon DSP

Amazon DSP, Amazon’s integrated advertising platform, is a powerful tool for Amazon sellers and brands. At Gourmet Ads, we specialize in managing full-funnel campaigns across all Amazon DSP ad formats, including static and dynamic display, video, and CTV. We deliver your message across Fire TV, Prime Video, Twitch, and premium third-party sites and apps. By leveraging Amazon’s first-party data, including intent signals, transactional history, and browsing behavior, along with AI-powered automation and privacy-first audience solutions, we craft impactful and targeted campaigns that drive results at scale. Our expertise ensures your brand connects with the right audience at the right time, across every screen, turning attention into measurable growth.

Amazon Sponsored Products

Amazon Sponsored Products is one of Amazon’s most effective CPC (Cost-Per-Click) ad formats for driving product visibility and sales. At Gourmet Ads, we manage Sponsored Product campaigns that place your ASINs directly within Amazon search results and product detail pages. Using keyword and product targeting, we help you reach high-intent shoppers at the point of purchase. Backed by real-time performance data and our optimization expertise, we ensure your products stand out and convert—turning visibility into measurable sales growth. We support both automatic and manual targeting setups to suit your goals and level of control. Whether you’re launching a new ASIN or scaling an existing product, we build campaign structures designed to perform from day one.

Amazon Sponsored Products
Amazon Sponsored Brands

Amazon Sponsored Brands

Amazon Sponsored Brands is a premium ad format that promotes your brand across Amazon search results using logo, messaging, and product creatives. At Gourmet Ads, we manage both static and video campaigns to drive shoppers to your Amazon Store or product pages. We focus on keyword strategy, creative execution, and optimization to grow brand visibility and engagement. Sponsored Brands is ideal for building recognition, launching products, and increasing share of voice on Amazon.

Amazon Marketing Cloud (AMC)

What is Amazon Marketing Cloud? Amazon Marketing Cloud is a powerful analytics environment that gives advertisers access to deeper, event-level insights across the entire shopper journey. At Gourmet Ads, we use AMC to understand how audiences interact with your campaigns across ad formats, devices, and timeframes. This allows us to map path-to-purchase behavior, identify high-value touchpoints, and uncover what’s truly driving conversions. Our team uses these insights to inform media planning, audience segmentation, and campaign sequencing. By optimizing spend and improving return, we move beyond surface-level metrics to deliver smarter, outcome-focused strategies tailored to your brand. AMC helps us unlock opportunities that are invisible to standard Amazon reporting—turning raw data into actionable media intelligence.

Amazon Marketing Cloud
Amazon Full Funnel Advertising Strategy

A Full-Funnel Advertising Strategy

At Gourmet Ads, our full-funnel advertising strategy combines both “On-Amazon” and “Off-Amazon” campaigns to drive brand visibility, engagement, and conversions at every stage of the customer journey. We help you win On-Amazon by increasing product visibility, boosting detail page traffic, and converting high-intent shoppers. Off-Amazon, we extend your reach through Amazon DSP, targeting new audiences and enabling Amazon users even while they are browsing the open web. This highly scalable approach increases your reach to in-market consumers, driving growth across every key touchpoint of the Amazon ecosystem.

Amazon Fresh Advertising

Navigating the bustling marketplace of Amazon Fresh requires a nuanced approach, and Gourmet Ads is your expert guide in this journey. We specialize in crafting Amazon Advertising strategies that amplify the visibility of your food and grocery products, directly driving sales. Our approach leverages deep insights into shopper behavior and preferences on Amazon Fresh, ensuring your brand not only captures attention but also converts it into meaningful sales. With Gourmet Ads, elevate your Amazon Fresh presence and watch your products become a staple in online grocery carts.

Amazon Fresh Advertising
Amazon Advertising Targeting Options

Precision-Driven Amazon Targeting 

Some top Amazon targeting options we utilize are ASIN Targeting, targeting specific product interests, and In-Market Audiences, focusing on users with recent shopping behaviors indicating a readiness to buy. Category-Level Targeting expands reach within broader categories. These strategies, along with our Contextual Targeting expertise, ensure a well-rounded and effective approach to your campaign, maximizing impact both On and Off Amazon.

 

Path-to-Purchase Analysis

Do you know how your customers interact with your ads and the journey they take before buying? Gourmet Ads uses real data and Amazon Marketing Cloud (AMC) to analyze every step of the customer journey. By identifying touchpoints that drive conversions, we optimize sequencing, accelerate purchase decisions, and reduce ad costs. The result is smarter spend, stronger performance, and campaigns that move customers from consideration to conversion.

Amazon Fresh Advertising

End-to-End Amazon Advertising Solutions with Gourmet Ads

Whether you’re launching a single ASIN, scaling a product portfolio, or driving full-funnel performance across Amazon and beyond, Gourmet Ads is your trusted partner. As specialists in food, grocery, beverage, and kitchen advertising, we bring every piece of the puzzle together. From Sponsored Products and Sponsored Brands to advanced Amazon DSP campaigns and deep insights via Amazon Marketing Cloud, we deliver a unified, goal-driven approach tailored to your brand. With strategic planning, hands-on management, and real-time optimization, we help advertisers in the food and grocery space grow faster and smarter on Amazon.

Ready to drive sales and grow your revenue on Amazon? Let’s talk.

FAQs for Amazon Advertising Services

Whether you’re new to Amazon Ads, ready to scale, or looking for a trusted partner, Gourmet Ads is here to help. These FAQs cover everything from ad formats to audience targeting—highlighting our results-driven, technically advanced, and innovative approach to Amazon Advertising.

As a verified Amazon Advertising partner, Gourmet Ads provides end-to-end solutions built specifically for food, grocery, beverage, and kitchen brands. We manage the full suite of ad formats—including Sponsored Products, Sponsored Brands (with video), Sponsored Display, and Amazon DSP—across both on-Amazon placements and the broader open web.

Our approach is full-funnel and performance-led, designed to engage shoppers at every stage of their journey. Our team is fully trained across all facets of Amazon Advertising, including campaign setup, optimization, and reporting. We also utilize Amazon Marketing Cloud (AMC) to gain deeper insights into audience behavior, path-to-purchase trends, and campaign attribution—enabling continuous optimization based on real data.

Whether you’re launching a new ASIN or scaling your brand presence, we deliver technically advanced, results-driven strategies grounded in innovation and retail precision.

Gourmet Ads has been exclusively focused on food, grocery, beverage, and kitchen advertising since 2008—long before retail media became mainstream. Unlike generalist agencies, we bring deep vertical expertise and a proven track record of helping food brands succeed both on Amazon and across the open web.

What sets us apart is our category specialisation, our proprietary contextual targeting engine, and our advanced use of Amazon Marketing Cloud (AMC) to inform smarter campaign decisions. We combine on-Amazon Sponsored Ads with off-Amazon DSP to deliver full-funnel strategies that drive both short-term sales and long-term brand growth.

As a verified Amazon partner, our fully trained team ensures every campaign is built with performance, precision, and innovation in mind.

Gourmet Ads manages the complete suite of Amazon Advertising formats, tailored specifically for food, grocery, beverage, and kitchen brands. Our capabilities span both on-Amazon placements and off-Amazon inventory through Amazon DSP, allowing us to build comprehensive full-funnel strategies.

We support the following ad types:

  • Sponsored Products: Appear within search results and on product detail pages to drive immediate conversions. Ideal for ASIN-level promotion.

  • Sponsored Brands: Headline-style ads (including video formats) that drive brand awareness and direct shoppers to a brand store or product collection.

  • Sponsored Display: Retarget shoppers across Amazon and third-party sites, or protect product detail pages from competitors.

  • Amazon DSP (Demand-Side Platform): Run display, video, and audio ads across Amazon properties (like IMDb, Twitch, Fire TV) and thousands of external sites and apps.

We also offer creative guidance and asset development to help brands take full advantage of these formats across every stage of the funnel.

If you’re planning to run Sponsored Brands or set up an Amazon Brand Store, you’ll need to be enrolled in Amazon Brand Registry. This gives you access to enhanced creative options and brand protection features. For Sponsored Products and Amazon DSP campaigns, Brand Registry is not always required. Our team will guide you through eligibility and help with setup if needed.

Yes. Even if your products aren’t sold on Amazon, Gourmet Ads can still help you leverage Amazon’s rich audience data and premium inventory through Amazon DSP. This enables food, beverage, and grocery brands to reach Amazon shoppers off-platform—on websites, mobile apps, Fire TV, and Amazon-owned properties like IMDb and Twitch.

For brands that sell through grocery chains, DTC websites, or retail partners like Walmart, Target, or Instacart, we use off-Amazon campaigns to build awareness, drive consideration, and retarget high-intent audiences. This is especially valuable for CPG brands looking to scale without relying solely on Amazon as a sales channel.

With Gourmet Ads, you don’t need an Amazon storefront to access high-performing placements and shopper targeting. Our team builds full-funnel strategies that connect with the right audiences—wherever they are in their purchase journey.

Gourmet Ads offers a wide range of targeting options to ensure your Amazon Advertising campaigns reach the right audience at the right time. Whether you’re advertising on Amazon or through Amazon DSP off-platform, we build strategies that combine precision, scale, and relevance.

Our targeting capabilities include:

  • ASIN Targeting: Promote your product next to specific competitor or complementary ASINs on Amazon.

  • Keyword & Category Targeting: Appear in relevant search results and alongside product categories.

  • In-Market & Lifestyle Audiences: Tap into Amazon’s first-party shopping and browsing data to reach audiences actively researching or purchasing products in your vertical.

  • Contextual Targeting: Leverage our proprietary contextual engine to target relevant content like recipes, product reviews, or health articles across the open web.

  • Audience Retargeting: Re-engage shoppers who viewed your product, added it to cart, or showed high intent across Amazon’s ecosystem and beyond.

  • Lookalike & Custom Audience Segments: Reach similar audiences based on purchase behavior, content consumption, or campaign engagement.

As part of every campaign, our team works closely with clients to build custom segments aligned with your goals, often at the URL level for maximum relevance. We also use Amazon Marketing Cloud (AMC) to analyze performance and audience overlap for ongoing refinement.

Yes. With Amazon DSP, we can create highly effective retargeting strategies that focus on shoppers who:

  • Viewed your product detail page

  • Added your product to cart but didn’t complete the purchase

  • Browsed similar or competitor ASINs

These audiences can be retargeted across Amazon-owned properties (such as IMDb and Twitch), Fire TV, mobile apps, and thousands of external websites. We also use Amazon Marketing Cloud (AMC) to deepen audience segmentation. This helps identify the most engaged users, determine optimal frequency, and refine messaging for better performance.

Retargeting is one of the most powerful tactics for increasing conversions and recovering missed opportunities in the Amazon shopper journey.

Off-Amazon advertising allows your brand to reach Amazon audiences outside of the Amazon.com platform—across websites, mobile apps, streaming platforms, and Amazon-owned properties like IMDb, Twitch, and Fire TV all through the Amazon DSP.

This is a powerful strategy for brands looking to:

  • Build awareness before a shopper even lands on Amazon

  • Retarget high-intent users who browsed your product but didn’t purchase

  • Reach audiences while they consume related content (recipes, health, grocery, etc.)

  • Drive incremental reach beyond Amazon search and product detail pages

At Gourmet Ads, we combine Amazon’s first-party data with our own contextual targeting capabilities to deliver Off-Amazon deals that are both scalable and precise. Whether you’re a brand looking to protect market share or grow your customer base, Off-Amazon advertising ensures your message is seen across the entire shopper journey. Not just when someone’s already searching.

We consider Off-Amazon inventory essential for upper- and mid-funnel strategies, especially when paired with Amazon Marketing Cloud (AMC) insights to measure performance across touchpoints.

Currently, Gourmet Ads supports Amazon Advertising campaigns in a select group of key markets: the United States, Canada, United Kingdom, and Australia. These regions align with our food and grocery vertical focus, and we’ve built deep campaign expertise across each.

Amazon has indicated that broader international access through our DSP seat will be available in late 2025, which will allow us to support clients in additional markets. When that becomes available, we’ll be able to extend campaigns across Europe, Asia, and other global regions using localized strategies and targeting.

If you’re looking to prepare for international expansion, we can help plan media strategies and audience development in advance—so you’re ready to scale as soon as access becomes available.

Gourmet Ads delivers transparent, results-driven reporting through our proprietary dashboard, Advertiser.Report. This real-time platform gives you 24/7 access to campaign performance, including impressions, clicks, conversions, ROAS, and spend across all Amazon ad formats—whether on-platform or through Amazon DSP.

In addition to the dashboard, we provide tailored insights via Amazon Marketing Cloud (AMC), giving you a deeper understanding of:

  • Path-to-purchase journeys

  • Audience overlap and frequency

  • Contribution of upper-funnel impressions to conversions

  • Retargeting effectiveness and detail-page engagement

Our team also offers strategic recommendations based on your campaign data, delivered through weekly or monthly performance reviews. With Advertiser.Report, you have both the visibility and tools needed to make informed, real-time decisions that drive business outcomes.

We work with both brands and agencies—and often act as an extension of internal teams or agency partners looking to activate sophisticated Amazon Advertising strategies.

For brands, we provide a fully managed service that includes planning, forecasting, targeting, optimization, and reporting—ideal for in-house marketing teams looking to scale their presence on Amazon or leverage Amazon DSP for off-Amazon reach.

For agencies, we offer flexible partnership models that can include:

  • White-labeled campaign execution

  • Shared access to our Advertiser.Report dashboard

  • Support across strategy, campaign management, and reporting

  • Collaboration on multi-channel retail media plans

  • Seamless communication across client, agency, and platform stakeholders

Whether you’re a media agency, retail consultancy, digital strategist, or creative shop, we’re able to integrate into your workflow, bringing food, grocery, and contextual targeting expertise alongside deep Amazon platform knowledge.

We’re platform-agnostic, but Amazon-specialized allowing us to plug in where you need us most.

While Gourmet Ads does not offer in-house creative production services, one of the major advantages of running campaigns through Amazon DSP is access to Amazon’s suite of self-service creative tools. These tools make it easy for advertisers to build high-impact, brand-compliant creative without needing external design resources.

Key tools include:

  • Amazon Creative Builder: A self-service platform that allows you to quickly generate static and dynamic display ads with customizable templates and responsive formats.

  • Video Creative Builder: An easy-to-use solution for assembling short-form videos using product images, brand assets, and pre-built motion effects.

  • Amazon Ads AI Video Generator: A new generative AI tool that helps create on-brand video ads by combining product info with Amazon’s creative engine (currently in early rollout).

These tools are available at no extra cost and streamline the process of launching creative for both on-Amazon and off-Amazon media. Our team will guide you through setup and ensure your creative aligns with campaign goals and platform requirements.

At Gourmet Ads, every Amazon Advertising campaign is custom-built around your brand, products, and business goals. We don’t offer standard packages—each media plan is tailored to what you want to achieve, whether that’s driving trial, launching a new product, or dominating a seasonal moment.

While many campaigns start from around $10,000, we work with a wide range of advertisers—including brands spending over $500,000 per month. We’re flexible on duration, too. For example, some clients scale up for a two-week push leading into Amazon Prime Day, while others run always-on campaigns through Q4 to support holiday sales.

No matter the investment or timeframe, our focus is on designing goal-oriented strategies that combine the right ad formats, targeting, and data-driven insights to deliver measurable results.

Getting started is simple—and fast. While we can move quickly when needed, we generally recommend allowing about one week from initial call to campaign launch to ensure everything is set up for success.

Here’s what the process looks like:

  1. Send us your campaign brief – This can be as detailed or high-level as you like. Just let us know your goals, product focus, and timing.

  2. Discovery call – We’ll schedule a quick call to learn more about your brand, target audience, and desired outcomes.

  3. Campaign planning – Our team will develop a custom media plan, forecast, and deck outlining formats, targeting, and budget recommendations.

  4. Sign-off – Once approved, we move straight into activation.

  5. Campaign setup – We handle all platform logistics, trafficking, and audience configuration.

  6. Reporting access – You’ll receive login details for Advertiser.Report, our real-time campaign dashboard.

  7. Campaign delivery – Your campaign goes live, with ongoing monitoring and optimization handled by our team.

Whether it’s a short burst campaign or a long-term strategy, we tailor the process to your needs and deliver with speed and precision.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.