[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Websites with Ads [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Websites with Ads tend to be what first comes to mind when “digital advertising” is mentioned. It makes sense why. Websites with display advertising, banner ads, video ads, and more have been around virtually since the internet began. When utilized properly, they can be a very useful way to market a product or brand. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] So, what kind of ad formats and website types does Gourmet Ads work with? Let’s take a look. Media Formats for Website Ads Gourmet Ads manages a large network of websites with ads. We invest in websites that have a range of media formats built into their website layouts. These include display advertising (also known as “banner ads”), native advertising and video advertising. All of these media formats work well together for a diverse ad campaign. Types of Websites Gourmet Ads boasts a wide range of website types for relevant brands, including: Recipe websites and blogs Food blogs Diet websites Kitchen appliance review sites Food critic blogs Liquor and wine websites Gourmet Ads as a Website Advertising Solution Website ads are worth investing time and money into, no matter what niche your brand falls into. For food and wine businesses in the e-commerce world, Gourmet Ads is an excellent solution. We take a unique approach to targeted programmatic advertising for cuisine companies. We directly manage our publishers, take extremely specific targeting seriously, and have a wealth of advertising media choices available. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] The majority of our Managed Services clients have their own creative or design teams, thus they have the resources to produce their set of Banner Ads for their campaign. However, other Managed Services clients without creative resources need banner ad design services, as such we thought we’d compile two lists; the first being Banner ad design suggestions as well as resources where you can get them created. Some of the resources a design services while others are do it yourself platforms. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design Suggestions 1. Refer to our Ad Specs. Please remember to design them with our Ad Specs in mind. We do accept static banners as well as HTML5. 2. Create the main IAB Ad Sizes Design the main IAB Ad Sizes, we recommend 300x250, 300x600, 970x250, 728x90, 160x600, 336x280 and 320x50. 3. Clear and Concise Messaging Use Clear and Concise Messaging which is straight to the point. 4. Company Logo Make sure you include your company logo 5. Strong Call to Action Strong Call to Action – See our Call to Action Examples List for ideas. 6. Strong Fonts Use San Serif family of Fonts (or similar) to make text instantly readable. Avoid cursive/script fonts which are hard to quickly read 7. Animation Animated Banner Ads tend to out-perform static banner ads. Keep to a maximum of 30 seconds of animation. 8. Use Buttons Whilst Buttons are not essential, people have been “programmed” to click on buttons, as such they highly encouraged. 9. Adhere to File Size Make sure you keep file size to under 100k. 10. Write a Banner Ad Design Brief Irrespective of using a DYI product or a Service, we highly encourage to create your own banner ad design brief. Then you or your designer can follow it and you are more likley to get the expected outcome. 11. Look at Banner Ad Examples Look at both your competitors and other banner ad examples. Check out www.moat.com which has a free search engine of banners from right around the world. Copy them or reference them in your Creative Banner Ad Design Brief. 12. Create at least 2 Sets of Banner Ads. Don't just create a single set of Banner Ads, create 2 or even 3 sets of Banners Ads allowing you to A/B test the creatives and conversions. Banner Ad Design Options We don’t have commercial relations with any of the companies mentioned below, but we do have worked with Bannersnack and Upwork in the past for creating our own house ads. These companies are really for quick turn arounds when Banner Ads are urgently needed. They obviously don’t include hiring a graphic designer or creative design team. 1. Bannersnack https://www.bannersnack.com A DYI tool that allows you to create your own banners in minutes. Bannersnack only does Banner Ads. They have monthly plans for individuals, teams and enterprises which allow you to create various banners, both static and HTML5 animation. 2. Upwork https://www.upwork.com Upwork is a large community of freelancers to create your Banner Ads. Simply create the “job” include your Banner Design brief. Turn around can be as quick as a few days. You can also “invite” freelancers who you like to apply for the job. 3. Canva https://www.canva.com/templates/web-banners/ Another DIY Banner Ads are one of Canva’s many design features. They have a number of Banner Templates that you use. 4. 99Designs https://99designs.com/banner-ad-design 99Design is a little bit different, once you create your design project, you effectively run a “competition” and dozens of freelancers submit rough design ideas / concepts. You choose a winner and then work with them to finalize your design. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Types of Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Everything You Need to Know About Different Types of Advertising Whilst Gourmet Ads predominately works across Display, Mobile, Video and Native, there are many forms of online advertising out there, from display to video to pay-per-click. For food brands and CPG brand advertisers, it may be difficult to choose which method of advertising is ideal for you campaign. Small and medium-sized businesses who want to quickly grow their customer base and boost their overall earnings should absolutely invest in advertising. A well-crafted marketing brand can significantly help a business build awareness of its brand among a bigger audience. There is a rich variety of various advertising approaches that a small or medium-sized company can take. On one hand, a brand can choose from the more traditional advertising mediums, such as newspapers, radio, television ads, etc. However, digital and online advertising has become the norm for marketing campaigns. If one’s brand can make it in the highly competitive food industry, they’ll need to do so through digital ad platforms. Investing with a strategy in mind when it comes to advertising for one’s small business can result in a substantial ROI (return on investment), which can bring valuable new customers or clients to your brand. But when it comes down to it, what mode of digital advertising should one choose? Advertising types are not mutually exclusive, but some may be a better choice for a specific niche than others. We’re going to cover all of the different types out there so you don’t have to do the guesswork. [/fusion_text][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Types of Advertising for Your Marketing Plan There are seven main Types of Advertising of digital advertising online. 1. Display Advertising Display advertising, also known as banner advertising, is a form of advertising that can be seen as a sort of online billboard. Display ads can be static or moving, but typically follow the pattern of being at the top of a website in the form of a horizontal banner. This form of advertising usually is intended to tell a quick story visually while creating an overall identifiable brand identity. Banner ads are quick conversations, not in-depth thought pieces. One will typically find display ads on websites and some social media websites. 2. Video Advertising Video ads are hugely popular forms of advertising because they are visually and audibly engaging. There are two main ways one can advertise with videos-- through instream video and through outstream video. A lot of the time, brands will opt for both forms in order to get the most of their advertising campaign. Instream video defines the placement of video ads in correlation to the content a consumer opted to view. Instream videos can involve pre-roll (before the chosen video is played), mid-roll (in the middle of the chosen video), and post-roll (after the video has finished) video advertisements. Outstream video advertisements (which goes hand-in-hand with native advertising) plays when a user navigates to the video within an article. 3. Mobile Advertising Mobile advertising is exploding in popularity, and it certainly makes sense why. Potential customers are on their mobile devices more than their standard desktop or laptop computer, so mobile ads are one of the best ways to get viewers. Mobile ads can include display, search, video, app, and social media ads that are targeted specifically for mobile consumption. Videos are probably one of the best ad forms for mobile devices. 4. Native Advertising Pop-up advertisements and automatic video ads may seem like a quick way to get your product in front of eyeballs, but how often have you personally paid attention to disruptive ads like this? Disruptive ads are not a recommended method for marketing. Its opposite, native advertising, is significantly better. Native advertising, also known as sponsored content, are advertisements that match the style, flow, and function of the platform or website where it appears. These ads are often in the form of articles, blog posts, videos, or photos and are designed to look as if they really belong on the platform. 5. Audio Advertising Popular programmatic audio advertising solutions include podcasts, online radio, and music streaming services. Typically, audio ads involve fifteen to sixty-second audio clips. Audio advertising is useful because it can be used to reach music or podcast listeners who are already paying attention to their chosen listening channel. Programmatic advertising with audio aims to get that audio clip to relevant potential customers based on location and listening habits. 6. Social Media Advertising Social media advertising is a very well-known form of advertising that is popular due to its low cost. Businesses can make accounts on websites like LinkedIn, Facebook, Twitter, and Instagram. They can then post on those networks for free, essentially using social media as free advertising. Most social media websites also offer paid advertising opportunities that are also fairly inexpensive but tend to be difficult to track efficiently with analytics. 7. Pay Per Click Search Advertising Pay Per Click (PPC) search advertising, also known as paid search advertising, involves the process of bidding on different specific keywords so that related search advertisements are placed on different specific areas of the results page. If you've ever searched for something via Google, for example, you’ve likely seen advertisements for different businesses on the side of the page, tops of the page, etc. Advertisers pay a fee each time their ad is clicked. This mode of advertising tends to be less authentic. Popular PPC companies include Google Ads and Bing Ads. Our Passion is Food Advertising Gourmet Ads is a shopper marketing and food advertisement platform for every type of brand involved in the food industry. We advertising for publishers from supermarkets, food delivery services, consumer packaged goods brands, cuisine specialists, and everyone else in between. Gourmet Ads directly manages thousands of cuisine blog and food websites, and we’re passionate about getting potential customers connected with your brand through authentic, appropriate, and relational online advertising methods. We offer business advertisers and their subsequent advertising agencies a fantastically diverse range of programmatic advertising solutions-- including display ads, video ads, audio ads, native ads, and mobile ads. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]