Leveraging Data Science & Machine Learning
Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server. You can easily do Ad Exchange via smart deals by using AI.
Automated Deal Optimization
Every buyer and every brand have their own programmatic goals and every buyer has a different 3rd Party Verification Measurement Tool.
Working with our Ad Serving Partner (Appnexus), Smart Deals provides us as the Seller to set the Buyer’s campaign goals (or evergreen) together following KPIs;
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Predicted Viewability (Display)
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Predicted Video Completion Rate
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Predicted Video Viewability Rate
All of these can be set at the integer level, i.e. if a buyer needs exactly 73% Viewability then the deal will only surface impressions that “qualify” to the set %. Then over time the Smart Deals will train up and down to hit the desired Viewability % or completion rate to ensure it hits the predictability goal.
Smart Deals work across all DSPs and requires no changes to current integrations, they are designed to work as is.
Integrated Demand Side Platform Companies (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
