Leveraging Data Science & Machine Learning

Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.

Automated Deal Optimization

Every buyer and every brand have their own programmatic goals and every buyer has a different 3rd Party Verification Measurement Tool.

Working with our Ad Serving Partner (Appnexus), Smart Deals provides us as the Seller to set the Buyer’s campaign goals (or evergreen) together following KPIs;

  • Predicted Viewability (Display)

  • Predicted Video Completion Rate

  • Predicted Video Viewability Rate

Smart Deals Cloud
Smart Deals Optimization

All of these can be set at the integer level, i.e. if a buyer needs exactly 73% Viewability then the deal will only surface impressions that “qualify” to the set %. Then over time the Smart Deals will train up and down to hit the desired Viewability % or completion rate to ensure it hits the predictability goal.

Smart Deals work across all DSPs and requires no changes to current integrations, they are designed to work as is.

Integrated Demand Side Platform Companies (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.

Xandr DSP / Xandr Invest / Part of AT&T and WarnerMedia
Roku OneView / Roku Advertising Platform / Roku DSP
Appnexus DSP
Adform
Hawk DSP By Tabmo
MightyHive
Doubleclick Bid Manager
The Trade Desk DSP / TTD DSP / The Trade Desk Deals
MediaMath
Adelphic DSP / Adelphic Demand Side Platform by Viant
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Bidtellect DSP / Bidtellect Demand Side Platform
Delta Projects
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
StackAdapt DSP / Stack Adapt Demand Side Platform
Beeswax DSP
DataXu
Media.net
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll Retargeting
Basis DSP by Centro
BrightRoll DSP by Yahoo

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.