Unlike many of our our competitors, from Day One we’ve developed our own Tech Stack which manages the entire Gourmet Ads business.

Included in the Tech Stack is our own proprietary Page Tags which are deployed on every publisher website. Not only does this provide direct access to 100% of Publisher’s Inventory and it also allows us to build scalable solutions for both Advertisers and Publishers. A good example is providing First Party Data options for clients looking to access our unique audience segments.

Leveraging off Appnexus Infrastructure for Core Ad Serving, our tech stack allows for Direct Campaigns, Programmatic operations, both Server 2 Server and Client-Side Header Bidding as well as integrations with most Server-Side Platforms. This allows us to provide access to our inventory irrespective of a client’s preferred way of working.