Programmatic Advertising

Let our team manage your Programmatic Campaigns

Since 2008, we’ve offered our Programmatic Managed Services to Brands and their Advertising Agencies. Our team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.

Programmatic Managed Services
Private Marketplace Deals

Setup Deal IDs to target High Quality Inventory

Private Marketplace Deals are typically “Invite Only” or Exclusive Programmatic Advertising Auctions that give the buyer priority or preferred access in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing. Deals generally consist of predetermined High Quality Inventory or specific Audience Segments.

PMPs powered by Data Science & Machine Learning

Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.

Smart Deals Cloud
Programmatic Guaranteed Reserved

Programmatic Guaranteed – Reserving High Quality Inventory.

Healthy Ads offers buyers the ability lock-in Programmatic Guaranteed on a one-to-one basis with Higher Priority than regular PMPs or Deal IDs.

Curated Deals – Managed Supply + Curated Supply

Gourmet Ads offers a scalable solution we’ve branded Curated Deals. Curated Deals slightly differ from our managed Supply Deals which are typically setup in Appnexus. Curated Deals are totally bespoke and Brand Safe.

Curated Deals
Appnexus Open Exchange Marketplace

A Programamtic Open Exchange Marketplace 

Gourmet Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Appnexus is pricing model is a 2nd Price Auction.

Buying Viewability with Confidence

For Advertisers that prioritize Viewability metrics as a core KPI for campaigns, Gourmet Ads offers two Viewability solutions. Both Viewability options are executed by Private Marketplace Deals and depending on your requirements, we offer both MRC Viewability Standard and GroupM Viewability Standard.

Programmatic Reports

Comprehensive Yet Simple Programmatic Reports

Gourmet Ads Programmatic Reports solution is simple. We provide on a monthly basis Programmatic Buyers and Brands Trading programmatically, complete transparency from a Sell Side perspective. We also provide Media Traders our detailed Deals Report.

Programmatic Advertising can be simply defined as the automation of selling and buying online advertising. This type of automation makes executing transactions easier and more effective by streamlining the advertising process.

What Is Programmatic Advertising?
Programmatic Marketing

There are many methods out there for marketing one’s product or service. One particularly innovative way to market in the digital age is through Programmatic Marketing.

An easy to understand Programmatic Glossary

Confused and struggling with all the Programmatic Advertising terms, programmatic definitions and all programmatic acronyms that are used every day? Our Programmatic Glossary  is a comprehensive List of Programmatic Advertising Terms, Definitions and Acronyms.

Programmatic Glossary
Always On Deals

Looking for ready to go “Off the Shelf” Always On Deals ?

Our Always On Deals can be used for any programmatic campaigns and are available across a few different categories these being Placement Based Deals, Contextual Targeted based Deals and Audience based Deals.

Integrated Demand Side Platform Companies (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.

Xandr DSP / Xandr Invest / Part of AT&T and WarnerMedia
Roku OneView / Roku Advertising Platform / Roku DSP
Appnexus DSP
Adform DSP
Hawk DSP By Tabmo
Doubleclick Bid Manager
DataXu DSP
The Trade Desk DSP / TTD DSP / The Trade Desk Deals
MediaMath DSP
Adelphic DSP / Adelphic Demand Side Platform by Viant
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Bidtellect DSP / Bidtellect Demand Side Platform
Delta Projects DSP
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
StackAdapt DSP / Stack Adapt Demand Side Platform
Beeswax DSP
Quantcast DSP
Bidtheatre DSP
Amobee DSP
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
AdRoll Retargeting
Basis DSP by Centro
BrightRoll DSP by Yahoo

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.