[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] CPG Marketing [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] CPG marketing and online advertising is a major way to promote your brand. If you’re an advertiser looking for fresh and lucrative ways to establish your CPG brand in a marketing campaign, CPG marketing may be the best solution for you. In this guide, we’re going to establish everything you need to know about CPG advertising, from what it is to how your brand can take advantage of it. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] What is CPG Marketing? CPG marketing, also known as “Consumer Packaged Goods Marketing,” is a specific method for advertising perishable consumer goods. Consumer Packaged Goods Marketing and Advertising are extremely important because pretty much every consumer around uses consumer packaged goods on a regular basis. Everyone consumes food daily and uses daily cleaning or body care products, at the very least. Because of this, the CPG market and its niche industries within are extremely competitive when it comes to advertising space. CPG marketing needs special care from publishing professionals like Gourmet Ads to make a dent in the plethora of online ads that are out there. Despite the CPG industry’s tendency to go through dips and raises over time, the consumer packaged goods industry is still one of the most massive sectors in the United States as well as the rest of the world. One can look at very established brands such as Pepsi and Dove and recognize that they probably aren’t going anywhere, at least not anytime soon. And neither is the consumer packaged goods industry as a whole. Although CPG brands generally enjoy substantial margins and large balance sheets, CPG brands must constantly fight for shelf space in grocery stores, supermarkets, and restaurants. Especially if those brands are smaller in size. CPG brands must also constantly invest in advertising and marketing in order to increase their overall brand presence and recognition. Why is CPG Marketing Digitally or Online So Useful? Consumer packaged goods and online advertising are far from mutually exclusive. In fact, online advertising is the biggest aspect of CPG marketing. Online advertising is becoming the standard method for marketing in all industries, and consumer packaged goods are no exception to this trend. If a CPG brand decides to settle for more traditional methods of advertising, they may be left behind in this ultra-competitive industry because online advertising is only continuing to grow in popularity and effectiveness. While consumer packaged goods have usually been sold in traditional physical spaces, consumers are turning to online retailers more and more every year. Purchasing goods by simply pointing and clicking is easier than making a trip to the store, and consumers can receive a text message or email confirmations that their delivery is on the way. Technology is starting to become the sole way consumer packaged goods are sold. Meal memberships, food delivery services like Amazon Prime, and variety snack boxes are becoming more popular and a majority of these services and products are being advertised online. Brand awareness through CPG marketing online is now a critical move to make. What does CPG Stand for in Marketing? CPG stands for “Consumer Packaged Goods.” Consumer Packaged Goods refer to items that are consumed or used on a regular, usually daily basis by consumers. These products require consistent and constant replacement and replenishment. Common consumer packaged goods include: Food products Drinks and beverages Clothing items Alcohol Cosmetics, beauty products, and skincare products Various other household products. Gourmet Ads is an excellent choice for CPG brands and manufacturers because we focus our advertising efforts on industries that produce consumer packaged goods. Reach Grocery buyers with CPG Marketing Gourmet Ads has been serving the Consumer Packaged Goods since 2008 ten years. Our platform specializes in food and wine, as well as a variety of other types of consumer packaged goods. We have specific targeting options for reaching Grocery Buyers and Household Decion Markers. We understand the importance of properly advertising consumer packaged goods and how different the industry is compared to non-perishable products. We utilize vertical advertising for niche CPG products and ultra-efficient DSP advertising to deliver the best experience for our advertisers-- as well as more leads and conversions for your brand. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset="" border_radius=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] CPG Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Have you ever heard of “CPG advertising?” If you’re a brand that offers products that need consistent replacement or replenishment, especially food products, then you’ve probably heard this term floating around. If you’re in the dark, don’t worry. We’re going to dive into what CPG means, how CPG advertising works, and why food brands should consider the benefits of advertising their CPG products online. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is CPG Advertising? “CPG” stands for “Consumer Packaged Goods.” CPG are items that are consumed or used on a daily basis by consumers that require consistent replacement and replenishment. Common consumer packaged goods include food products, drinks and beverages, clothing items, tobacco, alcohol, cosmetics, and other household products. Consumer Packaged Goods advertising is very important because just about every consumer alive used consumer packaged goods. Everyone consumed food and uses daily cleaning products at the very least. As such, this market and its niche industries are highly competitive when it comes to advertising space. Despite going through a recent slowing in growth over time, the consumer packaged goods industry is still one of the most massive sectors in the United States. We can look at incredibly established brands like Coca-Cola and L'Oréal and recognize that they probably aren’t going anywhere, and neither is the consumer packaged goods industry. Although CPG brands generally enjoy decent margins and hefty balance sheets, these brands must constantly fight for shelf space in grocery stores. They must also constantly invest in advertising, to increase their brand recognition. Why is CPG Advertising Online Important? Consumer packaged goods and online advertising go hand-in-hand. Online advertising is becoming the standard method for marketing, and consumer packaged goods are no exception on the bandwagon. If a brand decides to settle for more traditional methods of advertising, they may be left in the dust as online advertising only continues to grow. While consumer packaged goods have typically been sold in traditional physical stores, consumers are turning to online retailers more and more each year. Purchasing goods by simply pointing and clicking is more of the norm now, and consumers can receive a text message or email confirmations that their delivery is on the way. Technology is starting to totally consume how consumer packaged goods are sold. Amazon’s own business services Amazon Fresh and Prime Pantry lets customers purchase consumer packaged goods and enjoy same day or next day delivery. Small and medium-sized food brands are struggling to keep up, but they can reach a certain amount of brand recognition through CPG online advertising. Keeping Up with CPG Advertising There are a number of ways food brand can keep up with CPG advertising online: Keep an eye on larger brand trends and look into how you can mimic their innovative methods of CPG advertising consistently. Recognize that more consumers are purchasing groceries online than ever before, so online fresh delivery options may be worth considering for your specific food brand. Consider multichannel and omnichannel business strategies, which involve exploiting online and offline channels to give one’s customer a more in-depth and user-friendly experience. Just as well, smaller brands should consider establishing partnerships with bigger chains to improve their marketing reach. Always focus on improving your digital channels and recognizing what your niche target market is. When it comes to the competitive nature of consumer packaged goods, one will need to give a fresh unique take on an old product. And the best way to do this is through an excellent marketing campaign. Consider the meal kit and membership meal delivery service models, as they are only going to explode with growth as more consumers move to digital online means to shop for consumer packaged goods. Focus on authenticity and brand values when it comes to your CPG advertising and marketing plan. More consumers are becoming more interested in brands that have a mission or dedication to quality that rivals the massive enterprises who have been manufacturing their consumer packaged goods for years. Consumers are getting smarter about where they are spending their money and how they are spending their money, and a good CPG marketing strategy should take that into consideration. CPG advertising may seem like a losing game at times due to how competitive it can be, but it is absolutely worth investing time and money into for food brands. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Sample CPG Advertising Creatives Below are sample 300x250 CPG Advertising Creatives we've recetly seen across Gourmet Ads. [/fusion_text][fusion_content_boxes layout="icon-with-title" columns="3" title_size="" heading_size="2" title_color="" body_color="" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" icon_circle="" icon_circle_radius="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" icon_size="" icon_hover_type="" hover_accent_color="" image="" image_id="" image_max_width="" link_type="" button_span="" link_area="" link_target="" icon_align="left" animation_type="" animation_delay="" animation_offset="" animation_direction="left" animation_speed="0.3" margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_content_box title="Heinz 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Pringles 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Maggi 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]