Beverage Targeting

Beverage Targeting Solutions

Since 2008, we’ve been the global leader when it comes to Contextual Targeting solutions around food and beverages online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers.

One of the most popular requests from beverage brands, their advertising agencies and media buyers is the ability to build an advertising campaign around their targeting based on a particular beverage or category of beverages. Like our deep food-based Contextual Targeting, we allow advertisers to build an advertising campaign around a specific beverage. This is ideal for beverage brands that work within a category or various beverage categories. For example, a Coffee brand can easily advertise across a range of content such as recipes using coffee as an ingredient (ie a Coffee Panna Cotta Recipe) or and specific Coffee beverages (ie Iced Coffee) or related content like Coffee Shop reviews or Coffee Bean reviews.

Beverage Targeting Options

We have all of the above Beverage Targeting options available, however if you’re Beverage is not listed, we can also create custom options and have them ready to go usually in 24-48 hours. We can deliver Beverage Targeting across publisher content in Real-Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Beverage Targeting that we do.

Whilst other companies simply target IAB subcategories of Food & Drink, Gourmet Ads literally has hundreds of solutions across ingredients, cuisines, beverages, meal categories, kitchen appliances and even brands.