Categories: Creative|By |3.9 min read|

Banner Ad Design 

The majority of our Managed Services clients have their own creative or design teams, thus they have the resources to produce their set of Banner Ads for their campaign.

However, other Managed Services clients without creative resources need banner ad design services, as such we thought we’d compile two lists; the first being Banner ad design suggestions as well as resources where you can get them created. Some of the resources a design services while others are do it yourself platforms. Gourmet Ads offers several types of advertising like native, mobile, video, etc. You can design either different or same banner designs for your company’s advertising. There are standard banner sizes but the banner size varies from format to format. Moreover, it’s not like one size fits in all. Therefore, we have to work on different banner sizes and designs so that it looks appropriate.

Banner Ad Design Suggestions

1. Refer to our Ad Specs.

Please remember to design them with our Ad Specs in mind. We do accept static banners as well as HTML5.

2. Create the main IAB Ad Sizes

Design the main IAB Ad Sizes, we recommend 300×250, 300×600, 970×250, 728×90, 160×600, 336×280 and 320×50.

3. Clear and Concise Messaging

Use Clear and Concise Messaging which is straight to the point.

4. Company Logo

Make sure you include your company logo

5. Strong Call to Action

Strong Call to Action – See our Call to Action Examples List for ideas.

6. Strong Fonts 

Use San Serif family of Fonts (or similar) to make text instantly readable. Avoid cursive/script fonts which are hard to quickly read

7. Animation

Animated Banner Ads tend to out-perform static banner ads. Keep to a maximum of 30 seconds of animation.

8. Use Buttons

Whilst Buttons are not essential, people have been “programmed” to click on buttons, as such they highly encouraged.

9. Adhere to File Size

Make sure you keep file size to under 100k.

10. Write a Banner Ad Design Brief

Irrespective of using a DYI product or a Service, we highly encourage to create your own banner ad design brief. Then you or your designer can follow it and you are more likley to get the expected outcome.

11. Look at Banner Ad Examples

Look at both your competitors and other banner ad examples. Check out which has a free search engine of banners from right around the world. Copy them or reference them in your Creative Banner Ad Design Brief.

12. Create at least 2 Sets of Banner Ads

Don’t just create a single set of Banner Ads, create 2 or even 3 sets of Banners Ads allowing you to A/B test the creatives and conversions.

What is A/B Testing

A/B testing is a marketing methodology used to improve campaign performance. It entails creating two or more versions of a given piece of content, putting them in front of different audiences, and analyzing the results to see which performed better and why. It entails modifying any banner design, webpage, or app screen to generate a second version of the same page. This modification can include a single headline, button, or a complete page redesign. Then, half of your visitors will see the updated version of the page, while the other half will see the original version.

Banner Ad Design Options

We don’t have commercial relations with any of the companies mentioned below, but we do have worked with Bannersnack and Upwork in the past for creating our own house ads. These companies are really for quick turn arounds when Banner Ads are urgently needed. They obviously don’t include hiring a graphic designer or creative design team.

1. Creatopy – formerly Bannersnack

A DYI tool that allows you to create your own banners in minutes. Creatopy only does Banner Ads. They have monthly plans for individuals, teams and enterprises which allow you to create various banners, both static and HTML5 animation.

2. Upwork
Upwork is a large community of freelancers to create your Banner Ads. Simply create the “job” include your Banner Design brief. Turn around can be as quick as a few days. You can also “invite” freelancers who you like to apply for the job.

3. Canva–banners

Another DIY Banner Ads are one of Canva’s many design features. They have a number of Banner Templates that you use.

4. 99Designs

99Design is a little bit different, once you create your design project, you effectively run a “competition” and dozens of freelancers submit rough design ideas / concepts. You choose a winner and then work with them to finalize your design.