[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] The majority of our Managed Services clients have their own creative or design teams, thus they have the resources to produce their set of Banner Ads for their campaign. However, other Managed Services clients without creative resources need banner ad design services, as such we thought we’d compile two lists; the first being Banner ad design suggestions as well as resources where you can get them created. Some of the resources a design services while others are do it yourself platforms. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Banner Ad Design Suggestions 1. Refer to our Ad Specs. Please remember to design them with our Ad Specs in mind. We do accept static banners as well as HTML5. 2. Create the main IAB Ad Sizes Design the main IAB Ad Sizes, we recommend 300x250, 300x600, 970x250, 728x90, 160x600, 336x280 and 320x50. 3. Clear and Concise Messaging Use Clear and Concise Messaging which is straight to the point. 4. Company Logo Make sure you include your company logo 5. Strong Call to Action Strong Call to Action – See our Call to Action Examples List for ideas. 6. Strong Fonts Use San Serif family of Fonts (or similar) to make text instantly readable. Avoid cursive/script fonts which are hard to quickly read 7. Animation Animated Banner Ads tend to out-perform static banner ads. Keep to a maximum of 30 seconds of animation. 8. Use Buttons Whilst Buttons are not essential, people have been “programmed” to click on buttons, as such they highly encouraged. 9. Adhere to File Size Make sure you keep file size to under 100k. 10. Write a Banner Ad Design Brief Irrespective of using a DYI product or a Service, we highly encourage to create your own banner ad design brief. Then you or your designer can follow it and you are more likley to get the expected outcome. 11. Look at Banner Ad Examples Look at both your competitors and other banner ad examples. Check out www.moat.com which has a free search engine of banners from right around the world. Copy them or reference them in your Creative Banner Ad Design Brief. 12. Create at least 2 Sets of Banner Ads. Don't just create a single set of Banner Ads, create 2 or even 3 sets of Banners Ads allowing you to A/B test the creatives and conversions. Banner Ad Design Options We don’t have commercial relations with any of the companies mentioned below, but we do have worked with Bannersnack and Upwork in the past for creating our own house ads. These companies are really for quick turn arounds when Banner Ads are urgently needed. They obviously don’t include hiring a graphic designer or creative design team. 1. Bannersnack https://www.bannersnack.com A DYI tool that allows you to create your own banners in minutes. Bannersnack only does Banner Ads. They have monthly plans for individuals, teams and enterprises which allow you to create various banners, both static and HTML5 animation. 2. Upwork https://www.upwork.com Upwork is a large community of freelancers to create your Banner Ads. Simply create the “job” include your Banner Design brief. Turn around can be as quick as a few days. You can also “invite” freelancers who you like to apply for the job. 3. Canva https://www.canva.com/templates/web-banners/ Another DIY Banner Ads are one of Canva’s many design features. They have a number of Banner Templates that you use. 4. 99Designs https://99designs.com/banner-ad-design 99Design is a little bit different, once you create your design project, you effectively run a “competition” and dozens of freelancers submit rough design ideas / concepts. You choose a winner and then work with them to finalize your design. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Direct to Consumer [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] How Direct to Consumer Brands are Changing e-Commerce Direct to consumer brands are changing retail and e-commerce in a very interesting way. In fact, IAB’s study called “The Rise of the 21st Century Brand Economy” predicts that a massive amount of retail growth will come from relationships created by direct consumer efforts. Many merchants that sell food products online have considered trying the direct to consumer route, and that demand will likely only increase. However, for those who are not entirely seasoned on how the process works, direct to consumer advertising may seem like a complicated mystery. It really isn’t! In this post, we’ll be exploring what this innovative form of marketing is, how it works, and some direct to consumer brands to consider as inspiration. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is Direct to Consumer? The term “direct to consumer” advertising (also known as direct marketing) means that a merchant is selling or marketing their product directly to their end customers. This is done without the involvement of third-party retailers and other types of middlemen. E-commerce is changing quickly. The old form of the “multichannel” retailer isn’t working as well as it used to due to small margins. Consumers aren’t physically walking into businesses as much as they used to and are turning to online retailers for goods and services. Direct to consumer marketing can help businesses keep up with changing times. Why Direct to Consumer Advertising Works for Small and Medium-Sized Brands Direct to consumer advertising involves promoting a product or service from the seller to the consumer without the need for traditional advertising like television commercials or radio ads. Typically this form of advertising occurs strictly online. Direct to consumer advertising is very effective for small or medium brands that don’t have the greatest brand recognition. Because of this, direct to consumer advertising has been seen as a threat to large brands and legacy companies who typically advertise via department stores and other traditional forms of advertising. The are several different methods of direct marketing. The more traditional forms of direct marketing included door-to-door solicitation, face-to-face marketing, telephoning, and direct physical mail. These advertising forms are becoming more obsolete, and the main forms of direct to consumer marketing involve online advertisements. 3 Direct to Consumer Brands to Be Inspired By There are several food-based direct to consumer brands out there that are thriving in many ways. Here are just a few: 1. Brandless Brandless has been making waves since its conception, targeting a customer base who just want good products without the psychological impact of branding. Brandless sells hundreds of brandless food and household items at a very low price, usually around $3 per item. Because of their cut of middlemen and expenses typically associated with branding, Brandless has become a sort of poster child for direct to consumer brands. 2. HelloFresh Meal planning memberships have become more popular with client bases that live alone or are unfamiliar with cooking. HelloFresh is one such direct to consumer brand that provides various purchasing options based on a client’s dietary preferences, household size, and number of meals per week. This brand takes an advertising approach that brings potential customers straight to their website and does not partner with other brands or merchants. 3. Plated Plated is another meal delivery service that focuses more on eloquent cuisine, targeting consumers who have started learning how to cook at home but want to become more “professional” in the art of cooking. All of Plated’s meals are very unique and slightly challenging but can be prepared in less than thirty minutes. Plated is known for using social media and excellent photography to bring potential customers to their exclusive website. Like HelloFresh, Plated uses direct to consumer advertising and does not partner with any other brand, working entirely within e-commerce. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]

[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] CPG Advertising [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Have you ever heard of “CPG advertising?” If you’re a brand that offers products that need consistent replacement or replenishment, especially food products, then you’ve probably heard this term floating around. If you’re in the dark, don’t worry. We’re going to dive into what CPG means, how CPG advertising works, and why food brands should consider the benefits of advertising their CPG products online. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] What is CPG Advertising? “CPG” stands for “Consumer Packaged Goods.” CPG are items that are consumed or used on a daily basis by consumers that require consistent replacement and replenishment. Common consumer packaged goods include food products, drinks and beverages, clothing items, tobacco, alcohol, cosmetics, and other household products. Consumer Packaged Goods advertising is very important because just about every consumer alive used consumer packaged goods. Everyone consumed food and uses daily cleaning products at the very least. As such, this market and its niche industries are highly competitive when it comes to advertising space. Despite going through a recent slowing in growth over time, the consumer packaged goods industry is still one of the most massive sectors in the United States. We can look at incredibly established brands like Coca-Cola and L'Oréal and recognize that they probably aren’t going anywhere, and neither is the consumer packaged goods industry. Although CPG brands generally enjoy decent margins and hefty balance sheets, these brands must constantly fight for shelf space in grocery stores. They must also constantly invest in advertising, to increase their brand recognition. Why is CPG Advertising Online Important? Consumer packaged goods and online advertising go hand-in-hand. Online advertising is becoming the standard method for marketing, and consumer packaged goods are no exception on the bandwagon. If a brand decides to settle for more traditional methods of advertising, they may be left in the dust as online advertising only continues to grow. While consumer packaged goods have typically been sold in traditional physical stores, consumers are turning to online retailers more and more each year. Purchasing goods by simply pointing and clicking is more of the norm now, and consumers can receive a text message or email confirmations that their delivery is on the way. Technology is starting to totally consume how consumer packaged goods are sold. Amazon’s own business services Amazon Fresh and Prime Pantry lets customers purchase consumer packaged goods and enjoy same day or next day delivery. Small and medium-sized food brands are struggling to keep up, but they can reach a certain amount of brand recognition through CPG online advertising. Keeping Up with CPG Advertising There are a number of ways food brand can keep up with CPG advertising online: Keep an eye on larger brand trends and look into how you can mimic their innovative methods of CPG advertising consistently. Recognize that more consumers are purchasing groceries online than ever before, so online fresh delivery options may be worth considering for your specific food brand. Consider multichannel and omnichannel business strategies, which involve exploiting online and offline channels to give one’s customer a more in-depth and user-friendly experience. Just as well, smaller brands should consider establishing partnerships with bigger chains to improve their marketing reach. Always focus on improving your digital channels and recognizing what your niche target market is. When it comes to the competitive nature of consumer packaged goods, one will need to give a fresh unique take on an old product. And the best way to do this is through an excellent marketing campaign. Consider the meal kit and membership meal delivery service models, as they are only going to explode with growth as more consumers move to digital online means to shop for consumer packaged goods. Focus on authenticity and brand values when it comes to your CPG advertising and marketing plan. More consumers are becoming more interested in brands that have a mission or dedication to quality that rivals the massive enterprises who have been manufacturing their consumer packaged goods for years. Consumers are getting smarter about where they are spending their money and how they are spending their money, and a good CPG marketing strategy should take that into consideration. CPG advertising may seem like a losing game at times due to how competitive it can be, but it is absolutely worth investing time and money into for food brands. [/fusion_text][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_button link="#media-kit" text_transform="" title="Download Media Kit " target="_self" link_attributes="" alignment="" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="drift-open-chat" id="" color="default" button_gradient_top_color="" button_gradient_bottom_color="" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="" accent_hover_color="" type="" bevel_color="" border_width="" size="" stretch="no" shape="" icon="fa-arrow-down fas" icon_position="left" icon_divider="yes" animation_type="" animation_direction="left" animation_speed="1.0" animation_offset=""]DOWNLOAD MEDIA KIT[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="35px" bottom_margin="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] Sample CPG Advertising Creatives Below are sample 300x250 CPG Advertising Creatives we've recetly seen across Gourmet Ads. [/fusion_text][fusion_content_boxes layout="icon-with-title" columns="3" title_size="" heading_size="2" title_color="" body_color="" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" icon_circle="" icon_circle_radius="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" icon_size="" icon_hover_type="" hover_accent_color="" image="" image_id="" image_max_width="" link_type="" button_span="" link_area="" link_target="" icon_align="left" animation_type="" animation_delay="" animation_offset="" animation_direction="left" animation_speed="0.3" margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_content_box title="Heinz 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Pringles 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][fusion_content_box title="Maggi 300x600" backgroundcolor="" icon="" iconflip="" iconrotate="" iconspin="no" iconcolor="" circlecolor="" circlebordersize="" circlebordercolor="" outercirclebordersize="" outercirclebordercolor="" image="" image_id="" image_max_width="" link="" linktext="Read More" link_target="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] [/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_global id="1031"]