160×600 Ad Size / Skyscraper Ad Unit

The 160×600 Ad Size is a IAB Ad Unit and is considered a work horse ad unit, providing consistent results for advertisers. Commonly known as the Skyscraper or Wide Skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with health blogs because of the natural design of a blog allowing a 160×600 to be placed in their side navigation or beside content and comments. From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet  Ads.

Features of the 160×600 Ad Unit;

  • Consistent Results for AdvertisersCan be run as an expandable unit or standard unit
  • Excellent Viewability & Click Through Rates
  • Approved IAB Ad Unit

Don’t have a 160×600 Ad Creative ?

Gourmet Ads can take your existing creative assets and develop 300×1050 ad units for your campaign using your brand standards quickly and cost effectively. You can use banner ad design suggestions if you’re confused about how to make a creative ad.

Need Creative Specifications for a 160×600 Ad Unit?

See our Advertising Specifications

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.