160×600 Ad Size / Skyscraper Ad Unit
The 160×600 Ad Size is a IAB Ad Unit and is considered a work horse ad unit, providing consistent results for advertisers. Commonly known as the Skyscraper or Wide Skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with health blogs because of the natural design of a blog allowing a 160×600 to be placed in their side navigation or beside content and comments. From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.
Features of the 160×600 Ad Unit;
Consistent Results for Advertisers
Can be run as an expandable unit or standard unit
Excellent Viewability & Click Through Rates
Approved IAB Ad Unit