The 160×600 is a IAB Ad Unit and is considered a work horse ad unit, providing consistent results for advertisers. Commonly known as the Skyscraper or Wide Skyscraper, the 160×600 ad unit is typically placed at the top or middle of publisher websites. They are popular with health blogs because of the natural design of a blog allowing a 160×600 to be placed in their side navigation or beside content and comments. From a branding perspective, the 160×600 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet  Ads.

Features of the 160×600 Ad Unit;

• Consistent Results for Advertisers

  Can be run as an expandable unit or standard unit

• Excellent Viewability & Click Through Rates

• Approved IAB Ad Unit

Don’t have a 160×600 Ad Creative ?

Gourmet Ads can take your existing creative assets and develop 300×1050 ad units for your campaign using your brand standards quickly and cost effectively.

Need Creative Specifications for a 160×600 Ad Unit?

See our Advertising Specifications