320×50 Banner Ad Size / Mobile Leaderboard
The 320×50 Banner Ad Unit / Mobile Leaderboard is essential when running a Mobile Campaign. The 320×50 typically runs as a sticky unit at the top or bottom of the mobile browser or within the body of the text in a mobile web browser. Especially when used sticky, the 320×50 performs extremely well for branding campaigns, especially when high viewability is essential.
Across Gourmet Ads, nearly every publisher runs at least one 320×50 Ad Unit on their mobile version of the site. From a branding perspective, the 320×50 is considered by most advertisers as essential when running a mobile campaign.
Features of the 320×50 Banner Ad Unit;
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Can be run Above the Fold, Sticky or within page content
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High Viewability
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Consistent Results for Advertisers
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Can be run as an expandable unit or standard unit
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Ideal for all types of rich media
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Approved IAB Ad Unit