320×50 Banner Ad Size / Mobile Leaderboard
The 320×50 Banner Ad Unit / Mobile Leaderboard is essential when running a Mobile Campaign. The 320×50 typically runs as a sticky unit at the top or bottom of the mobile browser or within the body of the text in a mobile web browser. Especially when used sticky, the 320×50 performs extremely well for branding campaigns, especially when high viewability is essential.
Across Gourmet Ads, nearly every publisher runs at least one 320×50 Ad Unit on their mobile version of the site. From a branding perspective, the 320×50 is considered by most advertisers as essential when running a mobile campaign.
Features of the 320×50 Banner Ad Unit;
Can be run Above the Fold, Sticky or within page content
Consistent Results for Advertisers
Can be run as an expandable unit or standard unit
Ideal for all types of rich media
Approved IAB Ad Unit