300×600 Banner Ad Unit / Half Page Unit
One of the best performing ad units on Gourmet Ads is the 300×600 Banner which is considered a large format ad unit which is equivalent to a full page ad in a newspaper. Sometimes referred to as the Half Page Ad Unit or Double MPU the 300×600 banner provides a large area for advertisers to get their message across paired with a high click through rate.
Most sites across Gourmet Ads are enabled to run the 300×600 ad unit. However the high demand by advertisers generally commands a higher CPM rate than regular sized IAB Ad Units.
Features of the 300×600 ;
Exceptional level of click through rates
Large format / high visibility unit
Ideal for in unit video placement
Ideal for all types of rich media
Approved IAB Ad Unit