970×250 / Billboard Ad Unit
The 970×250 Billboard Ad Unit is an immersive ad unit that is positioned in a prominent, highly-visible placement within publisher’s page.
It is typically placed at the top of a publisher’s website either above the content or within the header itself. Because it’s usually “Above the Fold” on many websites the 970×250 Billboard performs extremely well for branding campaigns, especially when high viewability is essential. From a branding perspective, the 970×250 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.
Across Gourmet Ads, the 970×250 Ad Unit is popular on large Recipe Websites and Food Blogs.
Features of the 970×250 Ad Unit;
Commonly placed Above the Fold
Typically High Viewability
Consistent Results for Advertisers
Can be run as an expandable unit or standard unit
Ideal for all types of Rich Media
Approved IAB Ad Unit