The 970×250 Banner Ad / Billboard Ad Unit is an immersive ad unit that is positioned in a prominent, highly-visible placement within publisher’s page.
It is typically placed at the top of a publisher’s website either above the content or within the header itself. Because it’s usually “Above the Fold” on many websites the 970×250 Billboard performs extremely well for branding campaigns, especially when high viewability is essential. From a branding perspective, the 970×250 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.
Across Gourmet Ads, the 970×250 Banner Ad Unit is popular on large Recipe Websites and Food Blogs.
Features of the 970×250 Banner Ad Unit;
- Commonly placed Above the Fold
- Typically High Viewability
- Consistent Results for Advertisers
- Can be run as an expandable unit or standard unit
- Ideal for all types of Rich Media
- Approved IAB Ad Unit
Don’t have a 970×250 Ad Creative ?
Gourmet Ads can take your existing creative assets and develop 970×250 ad units for your campaign using your brand standards quickly and cost effectively.
Need Creative Specifications for a 970×250 Ad Unit?
See our Advertising Specifications