728×90 Banner / Leaderboard Ad Unit

728×90
The 728×90 Banner Ad Unit or Leaderboard as it is often referred is typically placed at the top of a website either above the content or within the header itself. Because its usually above the fold placement on many websites the 728×90 Banner performs extremely well for branding campaigns, especially when high viewability is essential.
Across Gourmet Ads, the 728×90 Ad Unit is popular on large Recipe Websites and Food Blogs and is often run nearby a 300×250 for maximum exposure for advertisers.
From a branding perspective, the 728×90 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Gourmet Ads.
Features of the 728×90 Banner Ad Unit;
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Commonly placed Above the Fold
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Typically High Viewability
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Consistent Results for Advertisers
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Can be run as an expandable unit or standard unit
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Ideal for all types of Rich Media
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Approved IAB Ad Unit