Unhealthy Food Targeting

Unhealthy food is typically high in fat content and/or sugar and salt. Unhealthy food encompasses deep fried food such as French fries, fried chicken, pizza, pastries, cakes, cookies, candy, chips, sweetened breakfast cereals, ice-cream, processed meat products, white breads and more. Unhealthy food should be only eaten in moderation as part of a balanced healthy diet and with regular exercise. If unhealthy food items are consumed too frequently an individual is more likely to get diabetes, heart disease, obesity and high blood pressure. Across our managed publishers, we see hundreds of thousands of Unhealthy Food searches each month. This provides a unique opportunity for companies advertising dietary supplements, weightless programs, and companies that want to target a low-socio economic audience.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Unhealthy Food Shoppers
We offer the ability to either advertise on pages next to unhealthy food recipes or to people who have previously looked at unhealthy food recipes in the past. We know that people looking at unhealthy food recipes either are about to go to the grocery store and buy ingredients or already have the ingredients at home and are about to make something unhealthy.

Unhealthy Food Targeting Solutions

Realtime Targeting
Our Realtime Unhealthy Food Recipe Targeting option allows an advertiser to run their advertising next to an unhealthy recipe as the shopper looks at the page. This is the ultimate solution for advertising unhealthy products and ingredients. We can run this targeting across our own managed supply and via audience extension.

Unhealthy Food Audience Targeting
Our Unhealthy Food Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Unhealthy Food Recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Unhealthy Food Recipes
We see a wide range of Unhealthy Food based searches and content across our publishers. There are literally thousands of unhealthy food based searches each month. The top twenty unhealthy food searches we see include;

  • Unhealthy food

  • Most unhealthy fast food

  • Healthy food vs unhealthy food

  • Junk food

  • Candy

  • Treats

  • Sweets

  • Unhealthy food list

  • French fries

  • Dessert

  • How unhealthy is fast food

  • Unhealthy food facts

  • Pizza

  • Fried Chicken

  • Sugary drinks

  • Fried fish

  • Donuts

  • Sweetened cereals

  • Unhealthy snack bars

  • Chocolates

Campaign Options for Recipe Targeting

DOWNLOAD MEDIA KIT

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

DOWNLOAD MEDIA KIT
START A CONVERSATION