Soup Recipe Targeting

Soup is liquid food often boiled in a stock or water. It is most often savoury and made from vegetables and meat or seafood and most often served hot or warm. The word soup originated in France and are categorised into clear soup (broth) or thick soup. Today soups are eaten all over the western world and also throughout Asia. Across our managed publishers, we see millions of brunch recipe searches each month. This provides a unique opportunity for brunch products and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Soup Shoppers
We offer the ability to either advertise on pages next to Soup ideas and recipes or to people who have previously looked at Soup recipes in the past. We know that people looking at Soup recipes are about to go out to buy ingredients to use or already have them in the refrigerator or pantry.

Soup Targeting Solutions

Realtime Targeting
Our Realtime Soup Recipe Targeting option allows an advertiser to run their advertising next to Soup recipes as the shopper looks at the page. This is the ultimate solution for advertising Soup ingredients and products. We can run this targeting across our own managed supply and via audience extension.

Soup Audience Targeting
Our Soup Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at soup recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Soup Recipes
We see a wide range of Soup searches and content across our publishers. There are literally millions of Soup searches each month. The top twenty Soup recipe searches we see include;

  • Soup recipes

  • Instant pot soup recipes

  • Easy soup recipes

  • Potato soup recipes

  • Healthy soup recipes

  • Chicken soup recipes

  • Lentil soup recipes

  • Keto soup recipes

  • Crockpot soup recipes

  • Low Carb soup recipes

  • Taco soup recipes

  • Vegan soup recipes

  • Vegetable soup recipes

  • Tomato soup recipes

  • Pumpkin soup recipes

  • French onion recipes

  • Cabbage soup recipes

  • Hearty soup recipes

  • Creamy soup recipes

  • Chicken noodle soup recipes

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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