Halal Recipe Targeting

Halal means ‘permissible’ in Arabic and refers to food that is allowed to be eaten under Islamic law. Halal food needs to be certified and cannot be from certain types of animals (eg Pork) and cannot be certain cuts of meat (eg hindquarter). Halal specifies how animals need to be slaughtered and how they need to be prepared. Across our managed publishers, we see millions of Halal recipe searches each month. This provides a unique opportunity for Halal certified food, pre-made meals and supermarkets or grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Halal Recipe Shoppers 
We offer the ability to either advertise on Halal recipe pages or to people who have previously looked at Halal content in the past. We know that people looking at Halal recipes and websites are planning to make a Halal dish and will need to purchase Halal certified products if they do not have the ingredients and products at home.

Halal recipe Targeting Solutions

Realtime Targeting
Our Realtime Halal Targeting option allows an advertiser to run their advertising next to Halal recipes as the shopper looks at the page. This is the ultimate solution for advertising Halal products. We can run this targeting across our own managed supply and via audience extension.

Halal Audience Targeting
Our Holiday recipe Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Halal recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Halal Recipes
We see a wide range of Halal recipe searches and content across our publishers. There are literally millions of Halal searches each month. The top twenty Halal recipe searches we see include;

  • Halal

  • Halal recipes

  • Halal food near me

  • Halal meat

  • What is Halal?

  • Halal chicken

  • What is Halal food

  • Halal restaurants

  • Halal pizza

  • Halal grocery near me

  • Halal Chinese food

  • Halal beef

  • Halal white sauce

  • Halal diet

  • Halal fried chicken

  • Halal burger

  • Halal foods

  • Halal wings

  • Halal pepperoni

  • Halal turkey

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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