Organic Recipe Targeting

The knowledge of organic food is growing with more and more consumers wanting to know how their food is farmed, what pesticides or preservatives are used and whether there is long lasting damage to the environment as a result of producing food. Many consumers like to know they are eating produce without synthetic chemicals and pesticides and that the animals are allowed to be free range and not given growth hormones or antibiotics.

Around the world “Organic Recipes” is a highly popular search term in search engines. Across our publishers we see thousands of organic recipe searches each month. This provides a unique opportunity for companies advertising organic foods, organic snacks and meals as well as organic fresh produce in supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Organic Recipe Shoppers
We offer the ability to either advertise on pages next to organic recipes or to people who have previously looked at organic recipes in the past. We know that people looking at organic recipes are either about to go to the grocery store to buy organic produce or already have it in their refrigerator or pantry at home.

Organic Targeting Solutions

Realtime Targeting
Our Realtime Organic Recipe Targeting option allows an advertiser to run their advertising next to a organic recipe or as the shopper looks at a similar page. This is the ultimate solution for advertising organic related products. We can run this targeting across our own managed supply and via audience extension.

Organic Audience Targeting
Our Organic Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at organic recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Organic Recipes
We see a wide range of organic based searches and content across our publishers. There are literally millions of organic-based searches each month. The top twenty organic searches we see include;

  • Organic recipes

  • Healthy organic recipes

  • Organic crock pot recipes

  • Organic dinner recipes

  • Organic smoothie recipes

  • Organic dog treat recipes

  • Organic chicken recipes

  • Organic vegan recipes

  • Organic baby food recipes

  • Organic vegetarian recipes

  • Organic soup recipes

  • Organic juice recipes

  • Organic recipes for weight loss

  • Organic salad recipes

  • Organic dessert recipes

  • Organic muffin recipes

  • Organic super foods recipe

  • Simple organic recipes

  • Organic breakfast recipes

  • Organic pasta recipes

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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