Gluten Free Recipe Targeting

Following a gluten free diet is excluding the protein gluten along with rye, barley and wheat. Gluten gives flour a sticky consistency when mixed with water and makes dough stretchy and bread slightly chewy. Individuals with celiac disease must avoid eating gluten to avoid causing damage to their intestines and bodies. Other individuals avoid gluten because they are gluten intolerant and suffer digestive and stomach pain if they eat it. Across our managed publishers, we see millions of gluten free recipe searches each month. This provides a unique opportunity for gluten free products and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Gluten Free Shoppers
We offer the ability to either advertise on pages next to Gluten Free recipes or to people who have previously looked at Gluten Free recipes in the past. We know that people looking at Gluten Free recipes are about to go out to buy ingredients to use or already have them in the refrigerator or pantry.

Gluten Free Targeting Solutions

Realtime Targeting
Our Realtime Gluten Free Recipe Targeting option allows an advertiser to run their advertising next to Gluten Free recipes as the shopper looks at the page. This is the ultimate solution for advertising Gluten Free ingredients and products. We can run this targeting across our own managed supply and via audience extension.

Gluten Free Audience Targeting
Our Gluten Free Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Gluten Free recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Gluten Free Recipes
We see a wide range of Gluten Free searches and content across our publishers. There are literally millions of Gluten Free searches each month. The top twenty Gluten Free recipe searches we see include;

  • Gluten Free

  • Gluten Free recipes

  • Gluten free bread

  • Gluten Free diet

  • Is rice gluten free?

  • Gluten free foods

  • Gluten free flour

  • Gluten free desserts

  • Gluten free beer

  • Gluten free pizza

  • Gluten free banana bread

  • Gluten free cookies

  • Is Oatmeal gluten free?

  • Gluten free bakery near me

  • Gluten free pasta

  • Gluten free snacks

  • Gluten free cereal

  • Gluten free pancakes

  • Gluten free cornbread

  • Gluten free biscuits

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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