640×480 Banner Ad / Medium Splash Ad Unit

640×480
The 640×480 Banner Ad / Medium Splash Ad Unit is an very large ad unit that is generally positioned within the content of a page or as an overlay / interstital which is highly-visible placement within publisher’s page.
Because it’s usually “Within the Content” on many publisher websites the 640×480 Medium Splash Ad Unit performs extremely well for branding campaigns, especially when high viewability is essential. From a branding perspective, the 640×480 is considered by most advertisers as a strong performing ad unit.
Across Gourmet Ads, the 640×480 Medium Splash Ad Unit is popular on large Recipe Websites and Food Blogs as we use this size behind Outstream Video and Native placements, thus most sites feature this size.
Features of the 640×480 Medium Splash Ad Unit;
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Commonly placed within the page content
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Typically High Viewability
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Very Large Ad Unit
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Consistent Results for Advertisers
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Ideal for all types of Rich Media
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Approved IAB Ad Unit