Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

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  • Second Party Data is the type of data collected and stored about customers, and it’s commonly used for marketing and advertising purposes. Second-party data is bought directly from the entity that owns it. The vendor gathers information directly from their customers, and it all originates from the same source.
  • A Second Price Auction (sometimes referred to as a Vickrey Auction) is where each bidder submits a bid which is the highest amount they are willing to pay. The highest bidder wins but the price paid is the second-highest bid plus $0.01
  • Advertisers can sign up for a self service DSP which allows them to purchase ad impressions systematically.
  • Sell Through Rate is a sell-side metric that is sourced and calculated from a Publisher's Ad server and is represented as a percentage. The Sell-Through Rate compares the quantity of current or anticipated inventory with the quantity sold over a predetermined time period.
  • Share of Voice is a phrase often used in media planning and buying. Share of Voice is expressed as a percentage and represents the relative portion of ad impressions bought compared to all ads available for that given period of time.
  • SOV is a phrase used in media planning & buying. SOV is the relative portion of impressions bought to all ads for a time period. It measures your brand's exposure and how much you control the discourse in your sector.
  • A SSP (referred to as a Supply Side Platform) is a software platform used by publishers to monetize their inventory with ad exchanges, ad networks, and DSPs at the same time to sell impressions at their highest value in real time.
  • A Supply Side Platform (referred to as SSP) is a software platform used by publishers to monetize their inventory with ad exchanges, ad networks, and DSPs at the same time to sell impressions at their highest value in real time.