Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • Pay Per Click (PPC) is an advertising term that describes online advertising payment models where advertisers pay per each click. The word "pay-per-click" comes from the fact that an advertiser using PPC marketing must pay a fee each time a user clicks on their ad.
  • Personally Identifiable Information stands for personal information of each user which is subject to advertising. It is information that can be used to differentiate, contact, and uniquely identify customers.
  • PII or Personally Identifiable Information stands for personal information of each user which is subject to advertising. It is private information that may be used to find, contact, or identify a person.
  • PMP is a programmatic marketing term that stands for Private Marketplace. PMPs are a private advertising auction, as opposed to public marketplaces. Buyers may benefit from automation and ensure that transactions satisfy their customised needs by using a private marketplace inside a programmatic environment.
  • Post Roll is an advertising term that describes video advertisements which are served to the consumer after the original video has finished playing. Only videos that have chosen to participate in an ad revenue programme will have this form of advertisement. These ads are normally 10 to 15 seconds long, but they can last up to three minutes.
  • PPC is an advertising term that describes online advertising payment models where advertisers pay per each click. When an advertisement is clicked, advertisers who use pay-per-click marketing must pay a charge.
  • Prebid is an open-source header bidding framework which facilitaties increased competition among ad buyers, leading to and better value for advertisers.
  • Pre Roll is an advertising term describing video ads that play right before the video, typically 15, 30 or 60 secs in duration and sold on a CPM or CPV basis. Programmatic pre-roll advertisements are a type of video ad that are shown on desktop, tablet, and mobile devices just before a user watches a publisher's short-form video content.
  • Think of a Price Floor in a similar way to the reserve price for a Real Estate auction. i.e the price that the auction will be passed in if there are not a single bid that exceeds the reserve.
  • Private Marketplaces redefine Programmatic Advertising, offering unparalleled access to choice inventory, these marketplaces grant advertisers a distinctive edge. As the influence of Private Marketplaces grows, understanding their intricacies becomes imperative for sustained success.
  • Programmatic Guaranteed Deals are Pre-agreed ad buying where advertisers secure a set number of impressions at a fixed price. It offers the automation of Programmatic Advertising buying with the predictability of traditional media deals.
  • Publisher Trading Desks are provided by publishers who leverage their internal data and insights to target audiences on behalf of clients. They serve as somewhat of an intermediary between companies and DSPs and are trusted to provide turnkey, managed solutions for well planned and carried out digital marketing campaigns.