Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • Media Rating Council (often referred to as the MRC) is a nonprofit organization that gives media research and advertising accreditations to ad platforms. It is intended to notify users whether such audience measures are carried out in accordance with the criteria and processes established.
  • A meta-DSP is a type of software solution used in the programmatic ad buying process. A meta-DSP is a component of AdTech software that is placed on top of preexisting DSPs. It is a platform for centrally managing and automating campaign creation, trafficking, reporting, and targeting across several DSPs.
  • MidRoll is an advertising term describing video ads that are served to consumers in the middle of the original content’s playback. Midroll advertisements, like Pre Roll and Post Roll advertising, are classified as in-stream video ads. 
  • MRC or Media Rating Council is a nonprofit organization that gives media research and advertising accreditations to ad platforms. The MRC identified the necessity to monitor and verify the veracity of location firms' claims as visitation became a measuring KPI for location data.