Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • A Data Management Platform is a cloud-based software that collects, stores, sorts and categorizes user data. They are a central data hub for a marketer, storing a company's customer, audience, and marketing data.
  • Daypart Targeting or Dayparting is an ad serving campaign tactic used by advertisers to limit the delivery of a campaign to specific times of the day or specific days of the week to more effectively target an audience.
  • Deal ID is a unique identifier between a SSP and DSP that facilitates transactional clarity and specificity within the Programmatic Advertising ecosystem for Advertisers and Publishers.
  • A Demand Side Platform (or DSP) cover everything from automatically buying ad inventory to managing it and tracking results. A demand-side platform is a system that allows users to manage many ad exchange and data exchange accounts through a single interface.
  • A Designated Market Area is an advertising term that stands for different regions in the United States divided into separate marketing areas.
  • Device ID is a code that clearly mark each individual device in the world. Commonly, these devices are smartphones and tablets. Every mobile device has the ID number built in, and every programme the user instals may access it.
  • DMA or Designated Market Area is an advertising term that stands for different regions in the United States divided into separate marketing areas. The Nielsen Company measures 210 DMAs in the United States.
  • A DMP is a cloud-based software technology that collects, stores, sorts and categorizes user data. They should be considered as the central data hub for a marketer, storing a company's customer, audience, and marketing data.
  • DOOH stands for “Digital Out Of Home” and refers specifically to digital media that appears in public places such as digital billboards and outdoor signage. As a marketer, programmatic DOOH allows you to specify criteria around people you want to contact.
  • A DSP or Demand Side Platform is an advertising management system that allows buyers to buy in ad exchanges (display, video, search, and mobile ads). A Demand Side Platform (DSP) is a platform for automated ad buying where marketers and agencies may acquire digital ad inventory.
  • Dynamic Ad Insertion or DAI is video advertising technology that allows advertisers to integrate video ads into live programming and VoD content. It is a server-side video ad solution that enables you to offer video ads in live linear television as well as video on demand content.