Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • “Above the Fold” describes content that appears on the top half of the front page of a publication. Above the fold is the section of the website that people will see first when it loads and will receive the greatest attention from users.
  • An ad exchange in programmatic advertising is an online marketplace where advertisers, agencies, demand-side platforms, publishers, and supply-side platforms may bid on advertising inventory from multiple publishers utilising real-time bidding (RTB).
  • Ad Inventory or Advertising Inventory is a term that describes the advertising space that each publisher has, and which advertisers can buy to host their ads.
  • A technological platform known as an ad network facilitates the selling of ad inventory between publishers and advertisers. It refers only to digital content and internet advertisements.
  • An ad server is a form of advertising technology used by advertisers and publishers to serve ads to potential customers. Programmatic advertising includes ad server networks, DSPs, and SSPs, which provide advertisers the freedom to purchase and sell advertisements in an automated fashion.
  • Ads.txt stands for “Authorized Digital Sellers” and is intended of preventing internet ad fraud and increasing transparency in the online advertising sector.
  • Agency Holding Companies is an industry term used to describe the parent Advertising Agency companies that own smaller ad agencies. Think Dentsu, Havas Interpublic, Omnicom, Publicis Groupe & WPP
  • An Agency Trading Desk (sometimes referred to as an ATD) is a programmatic media planning and buying unit within a traditional advertising agency or Agency Holding Company. Think Amnet, Xaxis, Affiperf, Vivaki and Cadreon
  • Audience Extension is a type of advertising that allows advertisers to reach more people than the ones they could reach on the publisher’s site. It enables advertisers to place advertisements on several websites, generating fresh contextual connections in the viewers' minds.
  • Audience segmentation refers to the practice of breaking a large consumer base into smaller individual demographics. The act of separating a big audience into smaller groups with comparable characteristics is known as audience segmentation.