Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • An Independent Trading Desk specializes in the buying of digital advertising using programmatic advertising platforms and is owned independently. It can provide access to native advertisements, sponsored search, social, TV, and video in addition to display.
  • An In-house Programmatic Trading Desk are a team of digital advertising executives who are responsible for managing and executing Programmatic Advertising campaigns within a company.
  • An Insertion Order can best be considered a Purchase Order between the parties. A Insertion Order is usually issued by the Publisher but frequently issues by the Advertiser. An insertion order is a collection of line items all relevant to the same advertising campaign.
  • Instream video is an advertising term which defines the placement of video advertisements in correlation to the original content a consumer decided to watch. Instream video advertisements are ones that play before, during, or after a video that a viewer is already watching.
  • Interstitial Ads / Over the Page Ads are full-screen ads that run over the top of publisher content on Desktop, Tablet or Mobile devices. These advertisements display between content—interstitially—at natural app transition points, such as between levels in games or after certain actions.