Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

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  • Rate card is an advertising term describing the documents in which the publisher states the price of their ad inventory. A rate card is simply a website's menu of ad choices. This document includes the price for the several ad units that marketers may purchase on a website, either on a flat charge or CPM basis.
  • Real Time Bidding is the buying or selling of ad impressions through ad exchanges and platforms via Demand Side Platforms (referred to as DSPs). It refers to the process of purchasing and selling advertisements in real time on a per-impression basis.
  • Remarketing is an advertising practice in which advertisers can re-engage potential customers who have already shown interest in a product or a brand. Remarketing entails displaying advertisements to people who have previously visited your website.
  • A Reserve Price auction is a sort of auction in which the seller determines the lowest price for the item being auctioned.
  • Retargeting is an advertising term which describes the process of recapturing visitor attention with the goal of driving sales. It is the practise of displaying an advertisement to a user who has previously shown interest in your product using data obtained through pixels (cookie-data).
  • Run of Network (sometimes referred to as “RON”) is the term where an advertising campaign or PMP is applied to the entire network of websites within an Ad Network. It is actually a form of internet marketing where an online advertising campaign is applied to a wide collection of websites without the ability to choose specific sites.
  • Run of Site, also referred to as ROS, is an advertising term that pertains to advertisers giving up control over the placement of their ads. Run On Site (ROS) is a criterion for advertising targeting that enables you to target ad impressions just for certain websites. The ad is directed to particular publishers/domains in the ad network.
  • RTB is an advertising term that describes an automated process of selling and buying ad inventory through a programmatic online auction. Real-time bidding (RTB) is an automated method that allows marketers to make real-time bids for certain display ad locations.
  • Run of Network (sometimes referred to as “RON”) is the term where an advertising campaign or PMP is applied to the entire network of websites within an Ad Network.
  • Run of Site, also referred to as ROS, is an advertising term that pertains to advertisers giving up control over the placement of their ads. A run-of-site (ROS) campaign allows for the placement of advertisements on any page of a certain website.