Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • VAST or Video Ad Serving Template is an IAB specification that explains how video players communicate with ad servers, and serve ads. Ad platforms and video players employ the VAST standard to serve and playback digital video ads.
  • vCPM is an advertising metric that stands for Viewable Cost per Mille. vCPM tracks the cost for viewable thousand impressions. This indicates that rather than paying for ads that are served, advertisers are instead paid per 1,000 visible impressions of the ad placed.
  • Video Ad Serving Template or VAST is an IAB specification that explains how video players communicate with ad servers, and serve ads. The VAST template for constructing ad tags that supply videos players with advertisements.
  • Video Completion Rate is a video advertising metric represented as a percentage. It indicates the number of times that a video plays to the end. It shows how many times a video has played through to the finish. The benchmark for video completion rates, which is commonly regarded by marketers and their ad agency, is 70%.
  • Viewability or viewable impressions is an advertising metric used to define impressions which can actually be seen by users. The probability that a user would actually view an advertisement is referred to as viewability.
  • View Through Rate (or VTR) is an advertising metric describing the number of times an ad has been viewed completely. View Through Rate, which is typically used for video commercials, represents the proportion of viewers who have seen the whole video ad out of all those who have been exposed to it.
  • VPAID or Video Player-Ad Interface Definition is advertising technology that complements VAST (Video Ad Serving Template). A powerful interactive in-stream ad experience is made possible by VPAID, a standard interface between video players and ad units.
  • It is an advertising metric describing the number of times an ad has been viewed completely. The number of completed views of a skippable advertisement over the total number of first impressions is known as the View Through Rate (VTR).