Programmatic Glossary & Definitions

Navigating the labyrinthine world of programmatic advertising can be a daunting endeavor, especially when confronted with a flurry of technical terms, acronyms, and nuanced concepts. To simplify this journey, we’ve curated a meticulous Programmatic Glossary that serves as your roadmap to understanding the programmatic ecosystem. From essential terminology like DSP (Demand-Side Platform) and SSP (Supply-Side Platform) to intricate concepts like Real-Time Bidding (RTB) and First-Price Auction, our glossary offers an all-encompassing dive into the programmatic landscape.

Why Our Programmatic Glossary is an Indispensable Resource

Understanding the terms and concepts in our Programmatic Glossary empowers you to analyze programmatic display CTR benchmarks with confidence, thereby optimizing your advertising campaigns for stellar outcomes. Whether you’re a seasoned marketer looking to refresh your knowledge or a newcomer eager to grasp the basics, our Programmatic Glossary serves as your go-to reference. Given the rapid evolution of the programmatic industry, staying abreast of the latest terminologies and best practices is not just advisable—it’s essential. Bookmark our Programmatic Glossary to keep yourself updated and ahead of the curve.

How Our Programmatic Glossary Complements Our Advertising Acronyms Page

If you found value in our Programmatic Glossary, you’ll likely benefit from our Advertising Acronyms page as well. While the Programmatic Glossary focuses on the complexities and nuances of programmatic advertising, the Advertising Acronyms page offers a broader overview of terminology used across the advertising industry. Both resources work in tandem to provide you with a comprehensive understanding of the advertising world, making you better equipped to devise and implement successful campaigns.

Use our Programmatic Glossary as your secret go to resource !

  • Fill Rate is Sell Side specific metric which represents the percentage of ads served based on the total number of page impressions available. The ad fill rate is what allows you to see how your inventory is being used. As a result, your ad fill rate confirms the market demand for your goods.
  • First look is an advertising term that describes a situation when certain advertisers are offered a prioritized access to a publisher’s ad inventory. The first look deal in programmatic advertising ensures that the advertiser that was awarded the First Look priority would win, even if their bid was not the highest.
  • First Party Data is the term defines data that is collected directly from users such as website visitors, and stored for advertising and marketing purposes. First-party data is information that businesses can get from their own sources.
  • A First Price Auction (sometimes referred to as a First Price Sealed Bid Auction or a Blind Auction) is where bidders submit the highest bid price they are prepared to pay and the highest bidder wins.