Verizon Media DSP Oath Ad Platforms Yahoo

What is Verizon Media?

Verizon Media DSP is a global Demand Side Platform headquartered in New York, USA. Verizon Media was previously known as Oath Advertising Platform, Adap TV and prior to that Advertising.com.

For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Verizon Media as their primary DSP, can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Verizon Media’s DSP.

Verizon Media Private Marketplace Deals / PMPs

Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

Verizon Media First Party Data

Gourmet Ads First Party Data is available through Verizon Media. Contact Us for our Full Taxonomy of our First Party Segments in Verizon Media.

Verizon Media Reporting

Programmatic Advertisers that use Verizon Media and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
DataXu
AdformMightyHive
Beeswax DSP
Doubleclick Bid Manager
Xandr
MediaMath
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Delta Projects
The Trade Desk
Adobe Marketing Cloud
Media.net
BrightRoll DSP by Yahoo
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll RetargetingBasis by Centro

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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