What is Roku OneView / Roku Advertising Platform ?
Roku OneView is a Global (DSP) Headquartered in California, United States and listed on the NASDAQ as ROKU.
Founded in 2002, Roku pioneered streaming to the TV and in 2019 acquired DataXu and one year later relaunched as Roku OneView DSP which is often referred to as the Roku Advertising Platform or Roku Ad Platform.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Roku OneView as their primary DSP can access our inventory via our Xandr SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Roku OneView.
Roku OneView Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability to buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
Roku OneView Reporting
Programmatic Advertisers that use Roku OneView and have their account mapped through to Xandr (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.