Roku OneView DSP / Roku Advertising

What is Roku OneView / Roku Advertising Platform ?

Roku OneView is a Global Demand Side Platform (DSP) Headquartered in California, United States and listed on the NASDAQ as ROKU.

Founded in 2002, Roku pioneered streaming to the TV and in 2019 acquired DataXu and one year later relaunched as Roku OneView DSP which is often referred to as the Roku Advertising Platform or Roku Ad Platform.

For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Roku OneView as their primary DSP can access our inventory via our Xandr SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Roku OneView.

Roku OneView Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability to buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

Roku OneView Reporting
Programmatic Advertisers that use Roku OneView and have their account mapped through to Xandr (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.

Integrated Demand Side Platform Companies (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.

Xandr DSP / Xandr Invest / Part of AT&T and WarnerMedia
Roku OneView / Roku Advertising Platform / Roku DSP
Appnexus DSP
Adform
Hawk DSP By Tabmo
MightyHive
Doubleclick Bid Manager
The Trade Desk DSP / TTD DSP / The Trade Desk Deals
MediaMath
Adelphic DSP / Adelphic Demand Side Platform by Viant
BidSwitch DSP by IPONWEB
Choozle Self Service DSP
Bidtellect DSP / Bidtellect Demand Side Platform
Delta Projects
Amazon DSP / Amazon Advertising
Adobe Marketing Cloud
StackAdapt DSP / Stack Adapt Demand Side Platform
Beeswax DSP
DataXu
Media.net
Bidtheatre
Amobee
DV360 / Google Display & Video DSP
Verizon Media DSP Oath Ad Platforms Yahoo
Criteo
AdRoll Retargeting
Basis DSP by Centro
BrightRoll DSP by Yahoo

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.